Pickup truck brands:Which brands are most popular in search?
In August 2026, Toyota was the most searched among pickup truck brands worldwide, with an estimated 11.1M branded searches and 52% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the pickup truck brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Toyota, Ford, Chevrolet, GMC, Isuzu, RAM. The figures are in the table below the chart.
View monthly share of search table
| Month | Toyota | Ford | Chevrolet | GMC | Isuzu | RAM |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 22.5% | 15.1% | 6.7% | 3% | 2.8% |
| Nov 2025 | 49.9% | 22.5% | 15.1% | 6.7% | 3% | 2.8% |
| Dec 2025 | 49.9% | 22.5% | 15.1% | 6.7% | 3% | 2.8% |
| Jan 2026 | 54.7% | 20.1% | 13.5% | 6% | 2.7% | 3% |
| Feb 2026 | 53.6% | 19.7% | 13.2% | 7.2% | 3.2% | 3% |
| Mar 2026 | 49.8% | 22.4% | 15% | 6.7% | 3% | 3% |
| Apr 2026 | 52.3% | 19.3% | 15.8% | 7.1% | 2.6% | 2.9% |
| May 2026 | 52.2% | 19.2% | 15.8% | 7.1% | 2.6% | 3.1% |
| Jun 2026 | 54.3% | 20% | 13.4% | 6% | 2.7% | 3.6% |
| Jul 2026 | 54.5% | 20.1% | 13.5% | 6% | 2.7% | 3.3% |
| Aug 2026 | 52% | 19.2% | 15.7% | 7% | 3.2% | 2.9% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52% | 11.1M | 0% | -2.4 points | |
| 2, held 2nd | 19.2% | 4.1M | 0% | -0.9 points | |
| 3, held 3rd | 15.7% | 3.4M | +22.3% | +2.3 points | |
| 4, held 4th | 7% | 1.5M | +23% | +1 points | |
| 5, moved from 6th to 5th | 3.2% | 673K | +22.4% | +0.5 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2.9% | 614K | -8.2% | -0.4 pointsmoved from 5th to 6th |
1.
Toyota52%
Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -2.4 points.
2.
Ford
19.2%
Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share -0.9 points.
15.7%
Held 3rd. 3.4M estimated branded searches, +22.3% vs prior month. Share +2.3 points.
4.
GMC7%
Held 4th. 1.5M estimated branded searches, +23% vs prior month. Share +1 points.
5.
Isuzu
3.2%
Moved from 6th to 5th. 673K estimated branded searches, +22.4% vs prior month. Share +0.5 points.
6.
RAM2.9%
Moved from 5th to 6th. 614K estimated branded searches, -8.2% vs prior month. Share -0.4 points.
Compare search popularity between leading brands
Toyota vs Chevrolet: compare search popularity- Toyota vs GMC: compare search popularity
- Ford vs Chevrolet: compare search popularity
- Ford vs GMC: compare search popularity
- Chevrolet vs GMC: compare search popularity
- Compare any of these brands
Which brand is most popular in search among pickup truck brands worldwide?
6 brands
In August 2026, Toyota was the most searched among pickup truck brands worldwide, with an estimated 11.1M branded searches and 52% estimated Share of Search within this set. Ford is in 2nd place, 32.9 percentage points behind at 19.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Toyota | 49.9% → 52% | 54.7%Jan 2026 | 49.8%Mar 2026 | 1st |
| Ford | 22.5% → 19.2% | 22.5%Oct 2025 | 19.2%Aug 2026 | 2nd |
| Chevrolet | 15.1% → 15.7% | 15.8%Apr 2026 | 13.2%Feb 2026 | 3rd |
| GMC | 6.7% → 7% | 7.2%Feb 2026 | 6%Jun 2026 | 4th |
| Isuzu | 3% → 3.2% | 3.2%Feb 2026 | 2.6%May 2026 | 5th |
| RAM | 2.8% → 2.9% | 3.6%Jun 2026 | 2.8%Oct 2025 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Toyota’s estimated Share of Search among pickup truck brands worldwide increased from 49.9% to 52%.
- Across the 11 months ending August 2026, Ford’s estimated Share of Search among pickup truck brands worldwide decreased from 22.5% to 19.2%.
- Across the 11 months ending August 2026, Chevrolet’s estimated Share of Search among pickup truck brands worldwide increased from 15.1% to 15.7%.
- Across the 11 months ending August 2026, Toyota’s estimated Share of Search among pickup truck brands worldwide peaked at 54.7% in January 2026 and was lowest at 49.8% in March 2026.
- Across the 11 months ending August 2026, Chevrolet’s estimated Share of Search among pickup truck brands worldwide peaked at 15.8% in April 2026 and was lowest at 13.2% in February 2026.
- Across the 11 months ending August 2026, GMC’s estimated Share of Search among pickup truck brands worldwide peaked at 7.2% in February 2026 and was lowest at 6% in June 2026.
- Across the 11 months ending August 2026, GMC, Isuzu and RAM held steady: their estimated Share of Search among pickup truck brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for pickup truck brands worldwide in August 2026?
6 changes
In August 2026, Chevrolet gained estimated Share of Search among pickup truck brands worldwide, from 13.5% to 15.7%.
In August 2026, GMC gained estimated Share of Search among pickup truck brands worldwide, from 6% to 7%.
In August 2026, Toyota lost estimated Share of Search among pickup truck brands worldwide, from 54.5% to 52%.
In August 2026, Ford lost estimated Share of Search among pickup truck brands worldwide, from 20.1% to 19.2%.
Isuzu’s estimated Share of Search among pickup truck brands worldwide has gained ground for 3 months in a row, from 2.6% to 3.2% in August 2026.
In August 2026, RAM fell from 5th to 6th among pickup truck brands worldwide.
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