Lamborghini vs Porsche:Which is more popular by branded search?
In August 2026, Porsche had more branded searches than Lamborghini among sports car brands worldwide. Porsche was estimated to have 5M branded searches compared to Lamborghini’s 4.1M, and held a 22.5% Share of Search versus Lamborghini’s 18.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lamborghini or Porsche?
Compare the sports car brands motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Porsche, Lamborghini. The figures are in the table below the chart.
View monthly share of search table
| Month | Porsche | Lamborghini | Ferrari | Mazda | Nissan | Aston Martin | Mclaren |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.9% | 18.7% | 15.3% | 12.5% | 15.3% | 6.8% | 8.4% |
| Nov 2025 | 25.5% | 17% | 14% | 14% | 14% | 6.3% | 9.3% |
| Dec 2025 | 25.6% | 17.1% | 14% | 14% | 14% | 7.7% | 7.7% |
| Jan 2026 | 24.4% | 16.3% | 13.4% | 16.3% | 16.3% | 7.3% | 6% |
| Feb 2026 | 22.5% | 18.4% | 15.1% | 15.1% | 15.1% | 8.2% | 5.5% |
| Mar 2026 | 24.7% | 16.5% | 13.5% | 13.5% | 16.5% | 9.1% | 6.1% |
| Apr 2026 | 25.9% | 17.3% | 14.2% | 14.2% | 14.2% | 7.8% | 6.4% |
| May 2026 | 25.2% | 16.8% | 16.8% | 13.8% | 13.8% | 7.5% | 6.2% |
| Jun 2026 | 22.6% | 18.5% | 15.1% | 15.1% | 15.1% | 6.8% | 6.8% |
| Jul 2026 | 24.1% | 16.1% | 13.2% | 16.1% | 16.1% | 7.2% | 7.2% |
| Aug 2026 | 22.5% | 18.4% | 15.1% | 15.1% | 15.1% | 8.2% | 5.5% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Lamborghini and Porsche comparison changed over the last 12 months?
3 findings
- Porsche was ahead of Lamborghini in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lamborghini’s estimated Share of Search among sports car brands worldwide moved from 18.7% to 18.4%, and its estimated monthly branded searches moved from 5M to 4.1M.
- Across the 11 months ending August 2026, Porsche’s estimated Share of Search among sports car brands worldwide moved from 22.9% to 22.5%, and its estimated monthly branded searches moved from 6.1M to 5M.
How did search popularity change for sports car brands worldwide in August 2026?
2 changes
In August 2026, Lamborghini gained estimated Share of Search among sports car brands worldwide, from 16.1% to 18.4%.
In August 2026, Porsche lost estimated Share of Search among sports car brands worldwide, from 24.1% to 22.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Lamborghini’s and Porsche’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lamborghini
1 branded search term
- lamborghini
Porsche
1 branded search term
- porsche
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.