How popular isMclaren in search?
In August 2026, there were an estimated 1.2M branded searches for Mclaren worldwide which is down 45.5% over the last 11 months. Mclaren holds 5.5% estimated Share of Search among sports car brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Porsche22.5%
Lamborghini18.4%
Ferrari15.1%Mazda15.1%
Nissan15.1%
Aston Martin8.2%
Mclaren5.5%
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Which sports car brands compete with Mclaren?
Share of Search by month for Porsche, Lamborghini, Ferrari, Mazda, Nissan, Aston Martin, Mclaren. The figures are in the table below the chart.
View monthly share of search table
| Month | Porsche | Lamborghini | Ferrari | Mazda | Nissan | Aston Martin | Mclaren |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.9% | 18.7% | 15.3% | 12.5% | 15.3% | 6.8% | 8.4% |
| Nov 2025 | 25.5% | 17% | 14% | 14% | 14% | 6.3% | 9.3% |
| Dec 2025 | 25.6% | 17.1% | 14% | 14% | 14% | 7.7% | 7.7% |
| Jan 2026 | 24.4% | 16.3% | 13.4% | 16.3% | 16.3% | 7.3% | 6% |
| Feb 2026 | 22.5% | 18.4% | 15.1% | 15.1% | 15.1% | 8.2% | 5.5% |
| Mar 2026 | 24.7% | 16.5% | 13.5% | 13.5% | 16.5% | 9.1% | 6.1% |
| Apr 2026 | 25.9% | 17.3% | 14.2% | 14.2% | 14.2% | 7.8% | 6.4% |
| May 2026 | 25.2% | 16.8% | 16.8% | 13.8% | 13.8% | 7.5% | 6.2% |
| Jun 2026 | 22.6% | 18.5% | 15.1% | 15.1% | 15.1% | 6.8% | 6.8% |
| Jul 2026 | 24.1% | 16.1% | 13.2% | 16.1% | 16.1% | 7.2% | 7.2% |
| Aug 2026 | 22.5% | 18.4% | 15.1% | 15.1% | 15.1% | 8.2% | 5.5% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 22.5% | 5M | 0% | -1.5 points | |
| 2, held 2nd | 18.4% | 4.1M | +22.1% | +2.3 points | |
| 3, moved from 5th to 3rd | 15.1% | 3.4M | +22.3% | +1.9 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 15.1% | 3.4M | 0% | -1 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 15.1% | 3.4M | 0% | -1 pointsmoved from 4th to 5th | |
| 6, held 6th | 8.2% | 1.8M | +22% | +1 points | |
| 7, held 7th | 5.5% | 1.2M | -18.7% | -1.7 points |
1.
Porsche22.5%
Held 1st. 5M estimated branded searches, 0% vs prior month. Share -1.5 points.
18.4%
Held 2nd. 4.1M estimated branded searches, +22.1% vs prior month. Share +2.3 points.
3.
Ferrari15.1%
Moved from 5th to 3rd. 3.4M estimated branded searches, +22.3% vs prior month. Share +1.9 points.
4.
15.1%
Moved from 3rd to 4th. 3.4M estimated branded searches, 0% vs prior month. Share -1 points.
5.
Nissan15.1%
Moved from 4th to 5th. 3.4M estimated branded searches, 0% vs prior month. Share -1 points.
8.2%
Held 6th. 1.8M estimated branded searches, +22% vs prior month. Share +1 points.
7.
Mclaren5.5%
Held 7th. 1.2M estimated branded searches, -18.7% vs prior month. Share -1.7 points.
Compare search popularity between Mclaren and its closest rivals
How has branded search demand for Mclaren changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mclaren worldwide fell from 2.2M to 1.2M.
- Across the 11 months ending August 2026, Mclaren’s estimated Share of Search among sports car brands worldwide decreased from 8.4% to 5.5%.
- Across the 11 months ending August 2026, Mclaren’s estimated Share of Search among sports car brands worldwide peaked at 9.3% in November 2025 and was lowest at 5.5% in February 2026.
- Across the 11 months ending August 2026, Mclaren fell from 6th to 7th among sports car brands worldwide.
How did search popularity change for sports car brands worldwide in August 2026?
6 changes
In August 2026, Ferrari overtook Mazda to rank 3rd among sports car brands worldwide, at 15.1%.
In August 2026, Lamborghini gained estimated Share of Search among sports car brands worldwide, from 16.1% to 18.4%.
In August 2026, Aston Martin gained estimated Share of Search among sports car brands worldwide, from 7.2% to 8.2%.
In August 2026, Mclaren lost estimated Share of Search among sports car brands worldwide, from 7.2% to 5.5%.
In August 2026, Porsche lost estimated Share of Search among sports car brands worldwide, from 24.1% to 22.5%.
In August 2026, Mazda lost estimated Share of Search among sports car brands worldwide, from 16.1% to 15.1%.
How is Mclaren measured?
Brandwave collects information about searches that people make online using Mclaren’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mclaren
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