Brandwave

How popular isNissan in search?

In August 2026, there were an estimated 3.4M branded searches for Nissan worldwide which is down 18.1% over the last 11 months. Nissan holds 15.1% estimated Share of Search among sports car brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Porsche22.5%
  2. Lamborghini18.4%
  3. Ferrari15.1%
  4. Mazda15.1%
  5. Nissan15.1%
  6. Aston Martin8.2%
  7. Mclaren5.5%
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Which sports car brands compete with Nissan?

Nissan against sports car brands worldwide, by month

Share of Search by month for Porsche, Lamborghini, Ferrari, Mazda, Nissan, Aston Martin, Mclaren. The figures are in the table below the chart.

View monthly share of search table
MonthPorscheLamborghiniFerrariMazdaNissanAston MartinMclaren
Oct 202522.9%18.7%15.3%12.5%15.3%6.8%8.4%
Nov 202525.5%17%14%14%14%6.3%9.3%
Dec 202525.6%17.1%14%14%14%7.7%7.7%
Jan 202624.4%16.3%13.4%16.3%16.3%7.3%6%
Feb 202622.5%18.4%15.1%15.1%15.1%8.2%5.5%
Mar 202624.7%16.5%13.5%13.5%16.5%9.1%6.1%
Apr 202625.9%17.3%14.2%14.2%14.2%7.8%6.4%
May 202625.2%16.8%16.8%13.8%13.8%7.5%6.2%
Jun 202622.6%18.5%15.1%15.1%15.1%6.8%6.8%
Jul 202624.1%16.1%13.2%16.1%16.1%7.2%7.2%
Aug 202622.5%18.4%15.1%15.1%15.1%8.2%5.5%
Sep 2026———————

  1. 1.Porsche

    22.5%

    Held 1st. 5M estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Lamborghini

    18.4%

    Held 2nd. 4.1M estimated branded searches, +22.1% vs prior month. Share +2.3 points.

  3. 3.Ferrari

    15.1%

    Moved from 5th to 3rd. 3.4M estimated branded searches, +22.3% vs prior month. Share +1.9 points.

  4. 4.Mazda

    15.1%

    Moved from 3rd to 4th. 3.4M estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Nissan

    15.1%

    Moved from 4th to 5th. 3.4M estimated branded searches, 0% vs prior month. Share -1 points.

  6. 6.Aston Martin

    8.2%

    Held 6th. 1.8M estimated branded searches, +22% vs prior month. Share +1 points.

  7. 7.Mclaren

    5.5%

    Held 7th. 1.2M estimated branded searches, -18.7% vs prior month. Share -1.7 points.

Compare search popularity between Nissan and its closest rivals

How has branded search demand for Nissan changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nissan worldwide fell from 4.1M to 3.4M.
  • Across the 11 months ending August 2026, Nissan’s estimated Share of Search among sports car brands worldwide peaked at 16.5% in March 2026 and was lowest at 13.8% in May 2026.
  • Across the 11 months ending August 2026, Nissan fell from 4th to 5th among sports car brands worldwide.

How did search popularity change for sports car brands worldwide in August 2026?

  1. In August 2026, Ferrari overtook Mazda to rank 3rd among sports car brands worldwide, at 15.1%.

  2. In August 2026, Lamborghini gained estimated Share of Search among sports car brands worldwide, from 16.1% to 18.4%.

  3. In August 2026, Aston Martin gained estimated Share of Search among sports car brands worldwide, from 7.2% to 8.2%.

  4. In August 2026, Mclaren lost estimated Share of Search among sports car brands worldwide, from 7.2% to 5.5%.

  5. In August 2026, Porsche lost estimated Share of Search among sports car brands worldwide, from 24.1% to 22.5%.

  6. In August 2026, Mazda lost estimated Share of Search among sports car brands worldwide, from 16.1% to 15.1%.

Where does Nissan compete?

Nissan is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
SUV brands8th of 96.4%Show ranking
Van brands5th of 87.6%Show ranking
Electric car brands6th of 98.5%Show ranking
Sports car brands5th of 715.1%Shown above

How is Nissan measured?

Brandwave collects information about searches that people make online using Nissan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nissan

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How the Brand Demand Index is measured

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