Brandwave

Forklift brands:Which brands are most popular in search?

In August 2026, Toyota was the most searched among forklift brands worldwide, with an estimated 11.1M branded searches and 99.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Toyota99.2%
  2. Yale0.66%
  3. Crown0.11%
  4. Clark0.05%
  5. Linde<0.01%
  6. Hyster<0.01%

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Share of SearchLeaderboard

Compare the forklift brands households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among forklift brands worldwide, by month

Share of Search by month for Toyota. The figures are in the table below the chart.

View monthly share of search table
MonthToyotaYaleCrownClarkLindeHyster
Oct 202599.2%0.54%0.13%0.07%<0.01%<0.01%
Nov 202599.3%0.54%0.11%0.05%<0.01%<0.01%
Dec 202599.3%0.54%0.11%0.05%<0.01%<0.01%
Jan 202699.4%0.44%0.11%0.06%<0.01%<0.01%
Feb 202699.4%0.44%0.11%0.06%<0.01%<0.01%
Mar 202699.3%0.54%0.13%0.06%<0.01%<0.01%
Apr 202699.3%0.54%0.13%0.06%<0.01%<0.01%
May 202699.3%0.54%0.11%0.05%<0.01%<0.01%
Jun 202699.3%0.54%0.13%0.05%<0.01%<0.01%
Jul 202699.3%0.54%0.11%0.05%<0.01%<0.01%
Aug 202699.2%0.66%0.11%0.05%<0.01%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Toyota

    99.2%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Yale

    0.66%

    Held 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  3. 3.Crown

    0.11%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Clark

    0.05%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Linde

    <0.01%

    Held 5th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Hyster

    <0.01%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among forklift brands worldwide?

In August 2026, Toyota was the most searched among forklift brands worldwide, with an estimated 11.1M branded searches and 99.2% estimated Share of Search within this set. Yale is in 2nd place, 98.5 percentage points behind at 0.66% Share of Search.

Global forklift brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Toyota99.2%99.4%Jan 202699.2%Aug 20261st
Yale0.54% → 0.66%0.66%Aug 20260.44%Jan 20262nd
Crown0.13% → 0.11%0.13%Jun 20260.11%Aug 20263rd
Clark0.07% → 0.05%0.07%Oct 20250.05%Aug 20264th
Linde<0.01%<0.01%Nov 2025<0.01%Dec 20255th
Hyster<0.01%<0.01%Feb 2026<0.01%Apr 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Toyota, Yale, Crown, Clark, Linde and Hyster held steady: their estimated Share of Search among forklift brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for forklift brands worldwide in August 2026?

  1. Estimated monthly branded searches for Yale worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

  2. Estimated monthly branded searches for Clark worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  3. Estimated monthly branded searches for Hyster worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.

  4. Estimated monthly branded searches for Crown worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  5. Estimated monthly branded searches for Linde worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

How the Brand Demand Index is measured

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