Toyota Material Handling vs Yale:Which is more popular?
In September 2026, Toyota Material Handling had more branded searches than Yale among walkie stacker brands worldwide. Toyota Material Handling had about 44,400 branded searches, while Yale had 6,860. Toyota Material Handling made up 42.6% of all walkie stacker brand searches we track, and Yale accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about walkie stacker brands, Toyota Material Handling appeared in two of the five answers and Yale in one. Toyota Material Handling was mentioned before Yale in every answer.
Who do people search for more?
Toyota Material Handling, about 6 searches for every 1 for Yale
Who does AI mention more?
Toyota Material Handling, mentioned in 2 of 5 answers, Yale in 1
Who does AI recommend more?
Toyota Material Handling, named ahead of Yale in every answer
Follow Toyota Material Handling vs Yale and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top walkie stacker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Toyota Material Handling was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Yale was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Toyota Material Handling was listed before Yale in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Toyota Material Handling1st
Crown2nd- Big Joe3rd
Yale4th
Linde–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Crown3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Toyota Material Handling2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Big Joe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yale1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Linde0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about walkie stacker brands
5 answers
Asked ChatGPT
“Which walkie stacker should I buy?”
Asked ChatGPT
“What are the best walkie stacker brands?”
Asked ChatGPT
“What's the best walkie stacker for warehouse aisles?”
Searched Google, AI Overview
“walkie stacker”
Searched Google, AI Overview
“electric stacker forklift”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Toyota Material Handling or Yale more popular in search?
This chart shows how often people search Google for Toyota Material Handling and Yale by name. Each line represents a brand's share of searches for all five walkie stacker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Toyota Material Handling, Yale. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toyota Material Handling | Big Joe | Crown | Yale | Linde |
|---|---|---|---|---|---|
| Oct 2025 | 43.5% | 35.7% | 13.1% | 7.4% | 0.34% |
| Nov 2025 | 39.6% | 43.4% | 10.6% | 6% | 0.34% |
| Dec 2025 | 35% | 46.8% | 11.4% | 6.4% | 0.3% |
| Jan 2026 | 35.4% | 47.4% | 11.6% | 5.4% | 0.31% |
| Feb 2026 | 36.1% | 48.4% | 9.7% | 5.5% | 0.31% |
| Mar 2026 | 40.8% | 41% | 12.2% | 5.7% | 0.32% |
| Apr 2026 | 45% | 35.6% | 13% | 6% | 0.28% |
| May 2026 | 39.7% | 43.4% | 10.6% | 6% | 0.28% |
| Jun 2026 | 38.7% | 42.4% | 12.7% | 5.9% | 0.27% |
| Jul 2026 | 36.9% | 45.4% | 11.1% | 6.3% | 0.29% |
| Aug 2026 | 43.1% | 38.6% | 11.5% | 6.5% | 0.3% |
| Sep 2026 | 42.6% | 38.8% | 11.6% | 6.6% | 0.37% |
How has the Toyota Material Handling and Yale comparison changed over the last 12 months?
3 findings
- Toyota Material Handling was ahead of Yale in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Toyota Material Handling’s share of searches among walkie stacker brands worldwide moved from 43.5% to 42.6%, and its estimated monthly branded searches moved from 49.3K to 44.4K.
- Across the 12 months ending September 2026, Yale’s share of searches among walkie stacker brands worldwide moved from 7.4% to 6.6%, and its estimated monthly branded searches moved from 8.4K to 6.9K.
How did search popularity change for walkie stacker brands worldwide in September 2026?
1 change
Yale’s share of searches among walkie stacker brands worldwide has gained ground for 3 months in a row, from 5.9% to 6.6% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Toyota Material Handling’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Toyota Material Handling
2 branded search terms
- toyota forklift
- toyota material handling
Yale
2 branded search terms
- yale forklift
- yale materials handling
Other head-to-heads among walkie stacker brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.