Brandwave

How popular isToyota Material Handling?

In September 2026, people searched for Toyota Material Handling by name about 44,400 times worldwide, a 9.9% decrease from the previous year. These searches made up 59.2% of all global forklift brand searches, placing Toyota Material Handling first out of eight brands. When we asked both ChatGPT and Google AI Overviews about forklift brands, Toyota Material Handling appeared in four of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

Toyota Material Handling is the most searched of 8 competitors and the most recommended in AI answers.

  1. Toyota Material HandlingShare of searches 59.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. CrownShare of searches 16.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. YaleShare of searches 9.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. ClarkShare of searches 7.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. JungheinrichShare of searches 7.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top forklift brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Toyota Material Handling was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Toyota Material Handling is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota Material Handling1st
  2. Hyster2nd
  3. Yale3rd
  4. Crown4th
  5. Linde5th
  6. Jungheinrich6th
  7. Komatsu7th
  8. Clark–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota Material Handling4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crown3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yale3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hyster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jungheinrich1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Linde1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Komatsu1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about forklift brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which forklift brands compete with Toyota Material Handling?

Toyota Material Handling against forklift brands worldwide, by month

Share of searches by month for Toyota Material Handling, Crown, Yale, Clark, Jungheinrich. The figures are in the table below the chart.

View monthly share of searches table
MonthToyota Material HandlingCrownYaleClarkJungheinrichLindeHysterKomatsu
Oct 202556.8%17%9.6%9.3%6.2%0.45%0.37%0.2%
Nov 202560.5%16.2%9.1%7.2%5.9%0.52%0.43%0.19%
Dec 202555.7%18.2%10.3%8.1%6.6%0.48%0.39%0.17%
Jan 202656.3%18.4%8.5%10.1%5.5%0.49%0.4%0.21%
Feb 202659.5%15.9%9%8.7%5.8%0.51%0.42%0.18%
Mar 202658.8%17.7%8.2%7.9%6.4%0.47%0.31%0.2%
Apr 202659.8%17.3%8%7.7%6.3%0.37%0.25%0.2%
May 202660.6%16.2%9.1%7.2%5.9%0.43%0.35%0.19%
Jun 202657.7%18.9%8.8%6.9%6.9%0.41%0.33%0.18%
Jul 202656.9%17.1%9.7%7.6%7.6%0.45%0.37%0.24%
Aug 202659.7%16%9.1%7.1%7.1%0.42%0.34%0.18%
Sep 202659.2%16.1%9.2%7.2%7.2%0.52%0.35%0.19%

  1. 1.Toyota Material Handling

    59.2%

    Held 1st. 44.4K estimated branded searches, -1.8% vs prior month. Share -0.5 points.

  2. 2.Crown

    16.1%

    Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Yale

    9.2%

    Held 3rd. 6.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Clark

    7.2%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Jungheinrich

    7.2%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Linde

    0.52%

    Held 6th. 390 estimated branded searches, +21.9% vs prior month. Share +0.1 points.

  7. 7.Hyster

    0.35%

    Held 7th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Komatsu

    0.19%

    Held 8th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Toyota Material Handling and its closest rivals

Every comparison with Toyota Material Handling

9 comparisons

How has branded search demand for Toyota Material Handling changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Toyota Material Handling worldwide fell from 49.3K to 44.4K.
  • Across the 12 months ending September 2026, Toyota Material Handling’s share of searches among forklift brands worldwide increased from 56.8% to 59.2%.
  • Across the 12 months ending September 2026, Toyota Material Handling’s share of searches among forklift brands worldwide peaked at 60.6% in May 2026 and was lowest at 55.7% in December 2025.

How did search popularity change for forklift brands worldwide in September 2026?

5 changes

  1. Estimated monthly branded searches for Clark worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  2. Estimated monthly branded searches for Hyster worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

  3. Estimated monthly branded searches for Crown worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  4. Estimated monthly branded searches for Yale worldwide fell 17.9% over 12 measured months, from 8.4K to 6.9K in September 2026.

  5. Estimated monthly branded searches for Komatsu worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

How are Toyota Material Handling’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Toyota Material Handling’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • toyota forklift
  • toyota material handling

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How the Brand Demand Index is measured

Where does Toyota Material Handling compete?

Toyota Material Handling is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Walkie stacker brands1st of 542.6%Show ranking
Forklift brands1st of 859.2%Shown above
High reach forklift brands1st of 665.3%Show ranking
Creator with pink hair and a pink jacket

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