Brandwave

Big Joe vs Toyota Material Handling:Which is searched more?

In September 2026, Toyota Material Handling had more branded searches than Big Joe among walkie stacker brands worldwide. Toyota Material Handling had about 44,400 branded searches, while Big Joe had 40,500. Toyota Material Handling made up 42.6% of all walkie stacker brand searches we track, and Big Joe accounted for 38.8%. These are worldwide searches for English-language branded terms.

Share of searches among walkie stacker brands worldwide in September 2026Is Big Joe or Toyota Material Handling more popular in search?
Big Joe38.8%40.5K searches
vs
Toyota Material Handling42.6%44.4K searches

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Is Big Joe or Toyota Material Handling more popular in search?

Compare the walkie stacker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Big Joe and Toyota Material Handling among walkie stacker brands worldwide, by month

Share of searches by month for Toyota Material Handling, Big Joe. The figures are in the table below the chart.

View monthly share of searches table
MonthToyota Material HandlingBig JoeCrownYaleLinde
Oct 202543.5%35.7%13.1%7.4%0.34%
Nov 202539.6%43.4%10.6%6%0.34%
Dec 202535%46.8%11.4%6.4%0.3%
Jan 202635.4%47.4%11.6%5.4%0.31%
Feb 202636.1%48.4%9.7%5.5%0.31%
Mar 202640.8%41%12.2%5.7%0.32%
Apr 202645%35.6%13%6%0.28%
May 202639.7%43.4%10.6%6%0.28%
Jun 202638.7%42.4%12.7%5.9%0.27%
Jul 202636.9%45.4%11.1%6.3%0.29%
Aug 202643.1%38.6%11.5%6.5%0.3%
Sep 202642.6%38.8%11.6%6.6%0.37%

How has the Big Joe and Toyota Material Handling comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Big Joe took it in November 2025, Toyota Material Handling took it in April 2026, Big Joe took it in May 2026, Toyota Material Handling took it in August 2026.
  • Across the 12 months ending September 2026, Big Joe’s share of searches among walkie stacker brands worldwide moved from 35.7% to 38.8%, and its estimated monthly branded searches held steady at 40.5K.
  • Across the 12 months ending September 2026, Toyota Material Handling’s share of searches among walkie stacker brands worldwide moved from 43.5% to 42.6%, and its estimated monthly branded searches moved from 49.3K to 44.4K.

How did search popularity change for walkie stacker brands worldwide in September 2026?

0 changes

Neither Big Joe nor Toyota Material Handling moved beyond provider rounding among walkie stacker brands in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Big Joe’s and Toyota Material Handling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Big Joe

1 branded search term

  • big joe

Toyota Material Handling

2 branded search terms

  • toyota forklift
  • toyota material handling

How the Brand Demand Index is measured

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