Brandwave

How popular isToyota Material Handling?

In September 2026, people searched for Toyota Material Handling by name about 44,400 times worldwide, a 9.9% decrease from the previous year. These searches made up 42.6% of all global walkie stacker brand searches, placing Toyota Material Handling first out of five brands. When we asked both ChatGPT and Google AI Overviews about walkie stacker brands, Toyota Material Handling appeared in two of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

Toyota Material Handling is the most searched of 5 competitors and the most recommended in AI answers.

  1. Toyota Material HandlingShare of searches 42.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  2. Big JoeShare of searches 38.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. CrownShare of searches 11.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. YaleShare of searches 6.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. LindeShare of searches 0.37%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Toyota Material Handling website (opens in a new tab)

Follow Toyota Material Handling and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top walkie stacker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Toyota Material Handling was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Toyota Material Handling is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota Material Handling1st
  2. Crown2nd
  3. Big Joe3rd
  4. Yale4th
  5. Linde–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crown3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Toyota Material Handling2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Joe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yale1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Linde0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about walkie stacker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which walkie stacker brands compete with Toyota Material Handling?

Toyota Material Handling against walkie stacker brands worldwide, by month

Share of searches by month for Toyota Material Handling, Big Joe, Crown, Yale. The figures are in the table below the chart.

View monthly share of searches table
MonthToyota Material HandlingBig JoeCrownYaleLinde
Oct 202543.5%35.7%13.1%7.4%0.34%
Nov 202539.6%43.4%10.6%6%0.34%
Dec 202535%46.8%11.4%6.4%0.3%
Jan 202635.4%47.4%11.6%5.4%0.31%
Feb 202636.1%48.4%9.7%5.5%0.31%
Mar 202640.8%41%12.2%5.7%0.32%
Apr 202645%35.6%13%6%0.28%
May 202639.7%43.4%10.6%6%0.28%
Jun 202638.7%42.4%12.7%5.9%0.27%
Jul 202636.9%45.4%11.1%6.3%0.29%
Aug 202643.1%38.6%11.5%6.5%0.3%
Sep 202642.6%38.8%11.6%6.6%0.37%

  1. 1.Toyota Material Handling

    42.6%

    Held 1st. 44.4K estimated branded searches, -1.8% vs prior month. Share -0.5 points.

  2. 2.Big Joe

    38.8%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Crown

    11.6%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Yale

    6.6%

    Held 4th. 6.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Linde

    0.37%

    Held 5th. 390 estimated branded searches, +21.9% vs prior month. Share +0.1 points.

Compare popularity between Toyota Material Handling and its closest rivals

Every comparison with Toyota Material Handling

9 comparisons

How has branded search demand for Toyota Material Handling changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Toyota Material Handling worldwide fell from 49.3K to 44.4K.
  • Across the 12 months ending September 2026, Toyota Material Handling’s share of searches among walkie stacker brands worldwide decreased from 43.5% to 42.6%.
  • Across the 12 months ending September 2026, Toyota Material Handling’s share of searches among walkie stacker brands worldwide peaked at 45% in April 2026 and was lowest at 35% in December 2025.

How did search popularity change for walkie stacker brands worldwide in September 2026?

2 changes

  1. Yale’s share of searches among walkie stacker brands worldwide has gained ground for 3 months in a row, from 5.9% to 6.6% in September 2026.

  2. Estimated monthly branded searches for Crown worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are Toyota Material Handling’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Toyota Material Handling’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • toyota forklift
  • toyota material handling

Do you work for Toyota Material Handling? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Toyota Material Handling compete?

Toyota Material Handling is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Walkie stacker brands1st of 542.6%Shown above
Forklift brands1st of 859.2%Show ranking
High reach forklift brands1st of 665.3%Show ranking
Creator with pink hair and a pink jacket

Is Toyota Material Handling your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free