Raymond vs Toyota Material Handling:Which is more popular?
In September 2026, Toyota Material Handling had more branded searches than Raymond among high reach forklift brands worldwide. Toyota Material Handling had about 44,400 branded searches, while Raymond had 5,400. Toyota Material Handling made up 65.3% of all high reach forklift brand searches we track, and Raymond accounted for 7.9%. When we asked ChatGPT and Google AI Overviews about high reach forklift brands, Toyota Material Handling appeared in four of the five answers and Raymond in three. Raymond and Toyota Material Handling were each mentioned first in two of the four answers.
Who do people search for more?
Toyota Material Handling, about 8 searches for every 1 for Raymond
Who does AI mention more?
Toyota Material Handling, mentioned in 4 of 5 answers, Raymond in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top high reach forklift brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Toyota Material Handling was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Raymond was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Raymond and Toyota Material Handling were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Crown1st- Toyota Material Handling2nd
Raymond3rd
Jungheinrich4th
Hyster5th
Linde6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Toyota Material Handling4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Crown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Raymond3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jungheinrich2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Linde1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hyster1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about high reach forklift brands
5 answers
Asked ChatGPT
“Which high reach forklift brand should I buy?”
Asked ChatGPT
“What are the best high reach forklift brands?”
Asked ChatGPT
“What's the best high reach forklift brand for warehouse storage?”
Searched Google, AI Overview
“warehouse forklift”
Searched Google, AI Overview
“electric reach truck”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Raymond or Toyota Material Handling more popular in search?
This chart shows how often people search Google for Raymond and Toyota Material Handling by name. Each line represents a brand's share of searches for all six high reach forklift brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Toyota Material Handling, Raymond. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toyota Material Handling | Crown | Jungheinrich | Raymond | Linde | Hyster |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.2% | 19.3% | 7% | 8.6% | 0.51% | 0.42% |
| Nov 2025 | 66.7% | 17.8% | 6.5% | 8% | 0.58% | 0.47% |
| Dec 2025 | 63.3% | 20.7% | 7.5% | 7.5% | 0.55% | 0.44% |
| Jan 2026 | 64.1% | 21% | 6.2% | 7.7% | 0.55% | 0.45% |
| Feb 2026 | 66.7% | 17.8% | 6.5% | 8% | 0.58% | 0.47% |
| Mar 2026 | 65.3% | 19.6% | 7.1% | 7.1% | 0.52% | 0.34% |
| Apr 2026 | 66.2% | 19.1% | 7% | 7% | 0.41% | 0.27% |
| May 2026 | 66.8% | 17.9% | 6.5% | 8% | 0.47% | 0.38% |
| Jun 2026 | 63.3% | 20.7% | 7.6% | 7.6% | 0.45% | 0.36% |
| Jul 2026 | 63.2% | 19% | 8.5% | 8.5% | 0.5% | 0.41% |
| Aug 2026 | 65.8% | 17.6% | 7.9% | 7.9% | 0.47% | 0.38% |
| Sep 2026 | 65.3% | 17.8% | 7.9% | 7.9% | 0.57% | 0.38% |
How has the Raymond and Toyota Material Handling comparison changed over the last 12 months?
3 findings
- Toyota Material Handling was ahead of Raymond in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Raymond’s share of searches among high reach forklift brands worldwide moved from 8.6% to 7.9%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Toyota Material Handling’s share of searches among high reach forklift brands worldwide moved from 64.2% to 65.3%, and its estimated monthly branded searches moved from 49.3K to 44.4K.
How did search popularity change for high reach forklift brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Raymond worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Raymond’s and Toyota Material Handling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Raymond
1 branded search term
- raymond forklift
Toyota Material Handling
2 branded search terms
- toyota forklift
- toyota material handling
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