Brandwave

How popular isBig Joe?

In September 2026, people searched for Big Joe by name about 40,500 times worldwide, about the same as the previous year. These searches made up 38.8% of all global walkie stacker brand searches, placing Big Joe second out of five brands. When we asked both ChatGPT and Google AI Overviews about walkie stacker brands, Big Joe appeared in two of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Big Joe is the second most searched of 5 competitors and the third most recommended in AI answers.

  1. Toyota Material HandlingShare of searches 42.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  2. Big JoeShare of searches 38.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. CrownShare of searches 11.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. YaleShare of searches 6.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. LindeShare of searches 0.37%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top walkie stacker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Big Joe was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Big Joe is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota Material Handling1st
  2. Crown2nd
  3. Big Joe3rd
  4. Yale4th
  5. Linde–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crown3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Toyota Material Handling2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Joe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yale1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Linde0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about walkie stacker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which walkie stacker brands compete with Big Joe?

Big Joe against walkie stacker brands worldwide, by month

Share of searches by month for Toyota Material Handling, Big Joe, Crown, Yale. The figures are in the table below the chart.

View monthly share of searches table
MonthToyota Material HandlingBig JoeCrownYaleLinde
Oct 202543.5%35.7%13.1%7.4%0.34%
Nov 202539.6%43.4%10.6%6%0.34%
Dec 202535%46.8%11.4%6.4%0.3%
Jan 202635.4%47.4%11.6%5.4%0.31%
Feb 202636.1%48.4%9.7%5.5%0.31%
Mar 202640.8%41%12.2%5.7%0.32%
Apr 202645%35.6%13%6%0.28%
May 202639.7%43.4%10.6%6%0.28%
Jun 202638.7%42.4%12.7%5.9%0.27%
Jul 202636.9%45.4%11.1%6.3%0.29%
Aug 202643.1%38.6%11.5%6.5%0.3%
Sep 202642.6%38.8%11.6%6.6%0.37%

  1. 1.Toyota Material Handling

    42.6%

    Held 1st. 44.4K estimated branded searches, -1.8% vs prior month. Share -0.5 points.

  2. 2.Big Joe

    38.8%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Crown

    11.6%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Yale

    6.6%

    Held 4th. 6.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Linde

    0.37%

    Held 5th. 390 estimated branded searches, +21.9% vs prior month. Share +0.1 points.

Compare popularity between Big Joe and its closest rivals

Every comparison with Big Joe

4 comparisons

How has branded search demand for Big Joe changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Big Joe worldwide held steady at 40.5K.
  • Across the 12 months ending September 2026, Big Joe’s share of searches among walkie stacker brands worldwide increased from 35.7% to 38.8%.
  • Across the 12 months ending September 2026, Big Joe’s share of searches among walkie stacker brands worldwide peaked at 48.4% in February 2026 and was lowest at 35.6% in April 2026.

How did search popularity change for walkie stacker brands worldwide in September 2026?

2 changes

  1. Yale’s share of searches among walkie stacker brands worldwide has gained ground for 3 months in a row, from 5.9% to 6.6% in September 2026.

  2. Estimated monthly branded searches for Crown worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are Big Joe’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Big Joe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • big joe

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How the Brand Demand Index is measured

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