Brandwave

How popular isYale Materials Handling in search?

In September 2026, there were an estimated 6.9K branded searches for Yale Materials Handling worldwide which is down 17.9% over the last 12 months. Yale Materials Handling holds 35.5% estimated Share of Search among walkie stacker brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Crown62.5%
  2. Yale Materials Handling35.5%
  3. Linde2%

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Which walkie stacker brands compete with Yale Materials Handling?

Yale Materials Handling against walkie stacker brands worldwide, by month

Share of Search by month for Crown, Yale Materials Handling, Linde. The figures are in the table below the chart.

View monthly share of search table
MonthCrownYale Materials HandlingLinde
Oct 202562.8%35.5%1.7%
Nov 202562.7%35.3%2%
Dec 202562.9%35.4%1.7%
Jan 202667.1%31.1%1.8%
Feb 202662.5%35.5%2%
Mar 202667.1%31.1%1.8%
Apr 202667.3%31.2%1.5%
May 202662.9%35.4%1.7%
Jun 202667.3%31.2%1.5%
Jul 202662.8%35.6%1.7%
Aug 202662.8%35.6%1.7%
Sep 202662.5%35.5%2%
  1. 1.Crown

    62.5%

    Held 1st. 12.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. Held 2nd. 6.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Linde

    2%

    Held 3rd. 390 estimated branded searches, +21.9% vs prior month. Share +0.4 points.

Compare search popularity between Yale Materials Handling and its closest rivals

How has branded search demand for Yale Materials Handling changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Yale Materials Handling worldwide fell from 8.4K to 6.9K.
  • Across the 12 months ending September 2026, Yale Materials Handling’s estimated Share of Search among walkie stacker brands worldwide peaked at 35.6% in July 2026 and was lowest at 31.1% in January 2026.

How did search popularity change for walkie stacker brands worldwide in September 2026?

  1. Estimated monthly branded searches for Crown worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  2. Estimated monthly branded searches for Yale Materials Handling worldwide fell 17.9% over 12 measured months, from 8.4K to 6.9K in September 2026.

Where does Yale Materials Handling compete?

Yale Materials Handling is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Forklift dealer brands5th of 70.04%Show ranking
Forklift brands2nd of 722.5%Show ranking
Walkie stacker brands2nd of 335.5%Shown above

How is Yale Materials Handling measured?

Brandwave collects information about searches that people make online using Yale Materials Handling’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • yale forklift
  • yale materials handling

How the Brand Demand Index is measured

Who owns Yale Materials Handling?

Yale Materials Handling is owned by Hyster-Yale Materials Handling, Inc.. Brandwave also tracks Hyster, owned by the same company, worldwide.

Do you work for Yale Materials Handling? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Yale Materials Handling your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.