Brandwave

How popular isYale Materials Handling in search?

In September 2026, there were an estimated 6.9K branded searches for Yale Materials Handling worldwide which is down 17.9% over the last 12 months. Yale Materials Handling holds 22.5% estimated Share of Search among forklift brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Crown39.6%
  2. Yale Materials Handling22.5%
  3. Clark17.7%
  4. Jungheinrich17.7%
  5. Linde1.3%
  6. Hyster0.85%
  7. Komatsu0.46%
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Which forklift brands compete with Yale Materials Handling?

Yale Materials Handling against forklift brands worldwide, by month

Share of Search by month for Crown, Yale Materials Handling, Clark, Jungheinrich. The figures are in the table below the chart.

View monthly share of search table
MonthCrownYale Materials HandlingClarkJungheinrichLindeHysterKomatsu
Oct 202539.4%22.3%21.6%14.4%1%0.85%0.45%
Nov 202540.9%23%18.3%14.9%1.3%1.1%0.47%
Dec 202541.2%23.2%18.4%15%1.1%0.88%0.37%
Jan 202642.2%19.6%23.1%12.6%1.1%0.91%0.49%
Feb 202639.3%22.3%21.4%14.3%1.3%1%0.45%
Mar 202642.9%19.9%19.1%15.7%1.1%0.75%0.49%
Apr 202643.1%20%19.2%15.7%0.93%0.61%0.49%
May 202641.1%23.1%18.3%15%1.1%0.88%0.48%
Jun 202644.6%20.7%16.3%16.3%0.96%0.78%0.42%
Jul 202639.7%22.5%17.7%17.7%1%0.85%0.56%
Aug 202639.7%22.5%17.7%17.7%1%0.85%0.46%
Sep 202639.6%22.5%17.7%17.7%1.3%0.85%0.46%

  1. 1.Crown

    39.6%

    Held 1st. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Yale Materials Handling

    22.5%

    Held 2nd. 6.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Clark

    17.7%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Jungheinrich

    17.7%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Linde

    1.3%

    Held 5th. 390 estimated branded searches, +21.9% vs prior month. Share +0.2 points.

  6. 6.Hyster

    0.85%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Komatsu

    0.46%

    Held 7th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Yale Materials Handling and its closest rivals

Every comparison with Yale Materials Handling

How has branded search demand for Yale Materials Handling changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Yale Materials Handling worldwide fell from 8.4K to 6.9K.
  • Across the 12 months ending September 2026, Yale Materials Handling’s estimated Share of Search among forklift brands worldwide peaked at 23.2% in December 2025 and was lowest at 19.6% in January 2026.

How did search popularity change for forklift brands worldwide in September 2026?

  1. Estimated monthly branded searches for Clark worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  2. Estimated monthly branded searches for Hyster worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

  3. Estimated monthly branded searches for Crown worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  4. Estimated monthly branded searches for Yale Materials Handling worldwide fell 17.9% over 12 measured months, from 8.4K to 6.9K in September 2026.

  5. Estimated monthly branded searches for Komatsu worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

Where does Yale Materials Handling compete?

Yale Materials Handling is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Forklift dealer brands5th of 70.04%Show ranking
Forklift brands2nd of 722.5%Shown above
Walkie stacker brands2nd of 335.5%Show ranking

How is Yale Materials Handling measured?

Brandwave collects information about searches that people make online using Yale Materials Handling’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • yale forklift
  • yale materials handling

How the Brand Demand Index is measured

Who owns Yale Materials Handling?

Yale Materials Handling is owned by Hyster-Yale Materials Handling, Inc.. Brandwave also tracks Hyster, owned by the same company, worldwide.

Do you work for Yale Materials Handling? To request corrections or removal please contact us via our support page and we will be happy to assist.

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