Doosan vs Yale Materials Handling:Which is searched more?
In September 2026, Yale Materials Handling had more branded searches than Doosan among forklift dealer brands worldwide. Yale Materials Handling was estimated to have 6.9K branded searches compared to Doosan’s 260, and held a 0.04% Share of Search versus Doosan’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Doosan or Yale Materials Handling?
Compare the forklift dealer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yale Materials Handling, Doosan. The figures are in the table below the chart.
View monthly share of search table
| Month | Toyota | Nissan | Mitsubishi | Hyundai Construction Equipment | Yale Materials Handling | Clark | Doosan |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.8% | 22.8% | 15.3% | 0.09% | 0.05% | 0.05% | <0.01% |
| Nov 2025 | 64.5% | 19.5% | 15.9% | 0.09% | 0.04% | 0.03% | <0.01% |
| Dec 2025 | 66.4% | 20% | 13.4% | 0.09% | 0.04% | 0.03% | <0.01% |
| Jan 2026 | 66.5% | 20% | 13.4% | 0.08% | 0.03% | 0.04% | <0.01% |
| Feb 2026 | 64.5% | 19.5% | 15.9% | 0.1% | 0.04% | 0.04% | <0.01% |
| Mar 2026 | 61.8% | 22.8% | 15.3% | 0.1% | 0.04% | 0.04% | <0.01% |
| Apr 2026 | 64.5% | 19.5% | 15.9% | 0.09% | 0.04% | 0.04% | <0.01% |
| May 2026 | 64.5% | 19.5% | 15.9% | 0.09% | 0.04% | 0.03% | <0.01% |
| Jun 2026 | 66.4% | 20% | 13.4% | 0.1% | 0.04% | 0.03% | <0.01% |
| Jul 2026 | 66.4% | 20% | 13.4% | 0.09% | 0.04% | 0.03% | <0.01% |
| Aug 2026 | 64.5% | 19.5% | 15.9% | 0.09% | 0.04% | 0.03% | <0.01% |
| Sep 2026 | 66.4% | 20% | 13.4% | 0.09% | 0.04% | 0.03% | <0.01% |
How has the Doosan and Yale Materials Handling comparison changed over the last 12 months?
3 findings
- Yale Materials Handling was ahead of Doosan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Doosan’s estimated Share of Search among forklift dealer brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 390 to 260.
- Across the 12 months ending September 2026, Yale Materials Handling’s estimated Share of Search among forklift dealer brands worldwide moved from 0.05% to 0.04%, and its estimated monthly branded searches moved from 8.4K to 6.9K.
How did search popularity change for forklift dealer brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Doosan worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026.
Estimated monthly branded searches for Yale Materials Handling worldwide fell 17.9% over 12 measured months, from 8.4K to 6.9K in September 2026.
Other head-to-heads among forklift dealer brands
How each brand is measured
Brandwave collects information about searches that people make online using Doosan’s and Yale Materials Handling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Doosan
1 branded search term
- doosan forklift dealer
Yale Materials Handling
2 branded search terms
- yale forklift
- yale materials handling
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