Brandwave

How popular isToyota Material Handling?

In September 2026, people searched for Toyota Material Handling by name about 44,400 times worldwide, a 9.9% decrease from the previous year. These searches made up 65.3% of all global high reach forklift brand searches, placing Toyota Material Handling first out of six brands. When we asked both ChatGPT and Google AI Overviews about high reach forklift brands, Toyota Material Handling appeared in four of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Toyota Material Handling is the most searched of 6 competitors and the second most recommended in AI answers.

  1. Toyota Material HandlingShare of searches 65.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. CrownShare of searches 17.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. JungheinrichShare of searches 7.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. RaymondShare of searches 7.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. LindeShare of searches 0.57%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

+1 more

Toyota Material Handling website (opens in a new tab)

Follow Toyota Material Handling and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top high reach forklift brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Toyota Material Handling was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Toyota Material Handling is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crown1st
  2. Toyota Material Handling2nd
  3. Raymond3rd
  4. Jungheinrich4th
  5. Hyster5th
  6. Linde6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota Material Handling4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Raymond3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jungheinrich2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Linde1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hyster1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about high reach forklift brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which high reach forklift brands compete with Toyota Material Handling?

Toyota Material Handling against high reach forklift brands worldwide, by month

Share of searches by month for Toyota Material Handling, Crown, Jungheinrich, Raymond. The figures are in the table below the chart.

View monthly share of searches table
MonthToyota Material HandlingCrownJungheinrichRaymondLindeHyster
Oct 202564.2%19.3%7%8.6%0.51%0.42%
Nov 202566.7%17.8%6.5%8%0.58%0.47%
Dec 202563.3%20.7%7.5%7.5%0.55%0.44%
Jan 202664.1%21%6.2%7.7%0.55%0.45%
Feb 202666.7%17.8%6.5%8%0.58%0.47%
Mar 202665.3%19.6%7.1%7.1%0.52%0.34%
Apr 202666.2%19.1%7%7%0.41%0.27%
May 202666.8%17.9%6.5%8%0.47%0.38%
Jun 202663.3%20.7%7.6%7.6%0.45%0.36%
Jul 202663.2%19%8.5%8.5%0.5%0.41%
Aug 202665.8%17.6%7.9%7.9%0.47%0.38%
Sep 202665.3%17.8%7.9%7.9%0.57%0.38%

  1. 1.Toyota Material Handling

    65.3%

    Held 1st. 44.4K estimated branded searches, -1.8% vs prior month. Share -0.5 points.

  2. 2.Crown

    17.8%

    Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Jungheinrich

    7.9%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Raymond

    7.9%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Linde

    0.57%

    Held 5th. 390 estimated branded searches, +21.9% vs prior month. Share +0.1 points.

  6. 6.Hyster

    0.38%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Toyota Material Handling and its closest rivals

Every comparison with Toyota Material Handling

9 comparisons

How has branded search demand for Toyota Material Handling changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Toyota Material Handling worldwide fell from 49.3K to 44.4K.
  • Across the 12 months ending September 2026, Toyota Material Handling’s share of searches among high reach forklift brands worldwide increased from 64.2% to 65.3%.
  • Across the 12 months ending September 2026, Toyota Material Handling’s share of searches among high reach forklift brands worldwide peaked at 66.8% in May 2026 and was lowest at 63.2% in July 2026.

How did search popularity change for high reach forklift brands worldwide in September 2026?

3 changes

  1. Estimated monthly branded searches for Hyster worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

  2. Estimated monthly branded searches for Crown worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  3. Estimated monthly branded searches for Raymond worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are Toyota Material Handling’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Toyota Material Handling’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • toyota forklift
  • toyota material handling

Do you work for Toyota Material Handling? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Toyota Material Handling compete?

Toyota Material Handling is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Walkie stacker brands1st of 542.6%Show ranking
Forklift brands1st of 859.2%Show ranking
High reach forklift brands1st of 665.3%Shown above
Creator with pink hair and a pink jacket

Is Toyota Material Handling your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free