Brandwave

Jungheinrich vs Toyota Material Handling:Which is more popular?

In September 2026, Toyota Material Handling had more branded searches than Jungheinrich among high reach forklift brands worldwide. Toyota Material Handling had about 44,400 branded searches, while Jungheinrich had 5,400. Toyota Material Handling made up 65.3% of all high reach forklift brand searches we track, and Jungheinrich accounted for 7.9%. When we asked ChatGPT and Google AI Overviews about high reach forklift brands, Toyota Material Handling appeared in four of the five answers and Jungheinrich in two. Toyota Material Handling was mentioned before Jungheinrich in every answer.

Among high reach forklift brands worldwide in September 2026

Who do people search for more?

Toyota Material Handling, about 8 searches for every 1 for Jungheinrich

Toyota Material Handling 44.4K searchesJungheinrich 5.4K searches

Who does AI mention more?

Toyota Material Handling, mentioned in 4 of 5 answers, Jungheinrich in 2

Toyota Material Handling in 4 of 5Jungheinrich in 2 of 5

Who does AI recommend more?

Toyota Material Handling, named ahead of Jungheinrich in every answer

Toyota Material Handling first in 4Jungheinrich never first

Follow Jungheinrich vs Toyota Material Handling and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top high reach forklift brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Toyota Material Handling was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Jungheinrich was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Toyota Material Handling was listed before Jungheinrich in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crown1st
  2. Toyota Material Handling2nd
  3. Raymond3rd
  4. Jungheinrich4th
  5. Hyster5th
  6. Linde6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota Material Handling4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Raymond3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jungheinrich2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Linde1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hyster1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about high reach forklift brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Jungheinrich or Toyota Material Handling more popular in search?

This chart shows how often people search Google for Jungheinrich and Toyota Material Handling by name. Each line represents a brand's share of searches for all six high reach forklift brands we track, month by month, from English-language searches worldwide.

Jungheinrich and Toyota Material Handling among high reach forklift brands worldwide, by month

Share of searches by month for Toyota Material Handling, Jungheinrich. The figures are in the table below the chart.

View monthly share of searches table
MonthToyota Material HandlingCrownJungheinrichRaymondLindeHyster
Oct 202564.2%19.3%7%8.6%0.51%0.42%
Nov 202566.7%17.8%6.5%8%0.58%0.47%
Dec 202563.3%20.7%7.5%7.5%0.55%0.44%
Jan 202664.1%21%6.2%7.7%0.55%0.45%
Feb 202666.7%17.8%6.5%8%0.58%0.47%
Mar 202665.3%19.6%7.1%7.1%0.52%0.34%
Apr 202666.2%19.1%7%7%0.41%0.27%
May 202666.8%17.9%6.5%8%0.47%0.38%
Jun 202663.3%20.7%7.6%7.6%0.45%0.36%
Jul 202663.2%19%8.5%8.5%0.5%0.41%
Aug 202665.8%17.6%7.9%7.9%0.47%0.38%
Sep 202665.3%17.8%7.9%7.9%0.57%0.38%

How has the Jungheinrich and Toyota Material Handling comparison changed over the last 12 months?

3 findings

How did search popularity change for high reach forklift brands worldwide in September 2026?

0 changes

Neither Jungheinrich nor Toyota Material Handling moved beyond provider rounding among high reach forklift brands in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Jungheinrich’s and Toyota Material Handling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jungheinrich

1 branded search term

  • jungheinrich forklifts

Toyota Material Handling

2 branded search terms

  • toyota forklift
  • toyota material handling

How the Brand Demand Index is measured

Other head-to-heads among high reach forklift brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.