Crown vs Toyota Material Handling:Which is more popular?
In September 2026, Toyota Material Handling had more branded searches than Crown among high reach forklift brands worldwide. Toyota Material Handling had about 44,400 branded searches, while Crown had 12,100. Toyota Material Handling made up 65.3% of all high reach forklift brand searches we track, and Crown accounted for 17.8%. When we asked ChatGPT and Google AI Overviews about high reach forklift brands, Crown and Toyota Material Handling each appeared in four of the five answers. Crown and Toyota Material Handling were each mentioned first in two of the four answers.
Who do people search for more?
Toyota Material Handling, about 4 searches for every 1 for Crown
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
Follow Crown vs Toyota Material Handling and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top high reach forklift brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Crown and Toyota Material Handling were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Crown and Toyota Material Handling were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Crown1st- Toyota Material Handling2nd
Raymond3rd
Jungheinrich4th
Hyster5th
Linde6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Toyota Material Handling4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Crown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Raymond3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jungheinrich2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Linde1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hyster1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about high reach forklift brands
5 answers
Asked ChatGPT
“Which high reach forklift brand should I buy?”
Asked ChatGPT
“What are the best high reach forklift brands?”
Asked ChatGPT
“What's the best high reach forklift brand for warehouse storage?”
Searched Google, AI Overview
“warehouse forklift”
Searched Google, AI Overview
“electric reach truck”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Crown or Toyota Material Handling more popular in search?
This chart shows how often people search Google for Crown and Toyota Material Handling by name. Each line represents a brand's share of searches for all six high reach forklift brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Toyota Material Handling, Crown. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toyota Material Handling | Crown | Jungheinrich | Raymond | Linde | Hyster |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.2% | 19.3% | 7% | 8.6% | 0.51% | 0.42% |
| Nov 2025 | 66.7% | 17.8% | 6.5% | 8% | 0.58% | 0.47% |
| Dec 2025 | 63.3% | 20.7% | 7.5% | 7.5% | 0.55% | 0.44% |
| Jan 2026 | 64.1% | 21% | 6.2% | 7.7% | 0.55% | 0.45% |
| Feb 2026 | 66.7% | 17.8% | 6.5% | 8% | 0.58% | 0.47% |
| Mar 2026 | 65.3% | 19.6% | 7.1% | 7.1% | 0.52% | 0.34% |
| Apr 2026 | 66.2% | 19.1% | 7% | 7% | 0.41% | 0.27% |
| May 2026 | 66.8% | 17.9% | 6.5% | 8% | 0.47% | 0.38% |
| Jun 2026 | 63.3% | 20.7% | 7.6% | 7.6% | 0.45% | 0.36% |
| Jul 2026 | 63.2% | 19% | 8.5% | 8.5% | 0.5% | 0.41% |
| Aug 2026 | 65.8% | 17.6% | 7.9% | 7.9% | 0.47% | 0.38% |
| Sep 2026 | 65.3% | 17.8% | 7.9% | 7.9% | 0.57% | 0.38% |
How has the Crown and Toyota Material Handling comparison changed over the last 12 months?
3 findings
- Toyota Material Handling was ahead of Crown in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crown’s share of searches among high reach forklift brands worldwide moved from 19.3% to 17.8%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Toyota Material Handling’s share of searches among high reach forklift brands worldwide moved from 64.2% to 65.3%, and its estimated monthly branded searches moved from 49.3K to 44.4K.
How did search popularity change for high reach forklift brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Crown worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Crown’s and Toyota Material Handling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crown
1 branded search term
- crown fork lift
Toyota Material Handling
2 branded search terms
- toyota forklift
- toyota material handling
Other head-to-heads among high reach forklift brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.