Brandwave

How popular isCrown in search?

In August 2026, there were an estimated 12.1K branded searches for Crown worldwide which is down 18.2% over the last 11 months. Crown holds 0.11% estimated Share of Search among forklift brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Toyota99.2%
  2. Yale0.66%
  3. Crown0.11%
  4. Clark0.05%
  5. Linde<0.01%
  6. Hyster<0.01%
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Where does Crown compete?

Crown is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Forklift brands3rd of 60.11%Shown below
Pallet jacks2nd of 60.11%Show ranking

Which forklift brands compete with Crown?

Crown against forklift brands worldwide, by month

Share of Search by month for Toyota, Crown. The figures are in the table below the chart.

View monthly share of search table
MonthToyotaYaleCrownClarkLindeHyster
Oct 202599.2%0.54%0.13%0.07%<0.01%<0.01%
Nov 202599.3%0.54%0.11%0.05%<0.01%<0.01%
Dec 202599.3%0.54%0.11%0.05%<0.01%<0.01%
Jan 202699.4%0.44%0.11%0.06%<0.01%<0.01%
Feb 202699.4%0.44%0.11%0.06%<0.01%<0.01%
Mar 202699.3%0.54%0.13%0.06%<0.01%<0.01%
Apr 202699.3%0.54%0.13%0.06%<0.01%<0.01%
May 202699.3%0.54%0.11%0.05%<0.01%<0.01%
Jun 202699.3%0.54%0.13%0.05%<0.01%<0.01%
Jul 202699.3%0.54%0.11%0.05%<0.01%<0.01%
Aug 202699.2%0.66%0.11%0.05%<0.01%<0.01%
Sep 2026——————

  1. 1.Toyota

    99.2%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Yale

    0.66%

    Held 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  3. 3.Crown

    0.11%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Clark

    0.05%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Linde

    <0.01%

    Held 5th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Hyster

    <0.01%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Crown and its closest rivals

How has branded search demand for Crown changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Crown worldwide fell from 14.8K to 12.1K.
  • Across the 11 months ending August 2026, Crown’s estimated Share of Search among forklift brands worldwide held steady, from 0.13% to 0.11%.

How did search popularity change for forklift brands worldwide in August 2026?

  1. Estimated monthly branded searches for Yale worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

  2. Estimated monthly branded searches for Clark worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  3. Estimated monthly branded searches for Hyster worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.

  4. Estimated monthly branded searches for Crown worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  5. Estimated monthly branded searches for Linde worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

How is Crown measured?

Brandwave collects information about searches that people make online using Crown’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • crown fork lift

Do you work for Crown? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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