Brandwave

How popular isCrown in search?

In September 2026, there were an estimated 12.1K branded searches for Crown worldwide which is down 18.2% over the last 12 months. Crown holds 68.1% estimated Share of Search among reach truck brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Crown68.1%
  2. Clark30.4%
  3. Hyster1.5%
  4. Doosan0.11%
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Which reach truck brands compete with Crown?

Crown against reach truck brands worldwide, by month

Share of Search by month for Crown, Clark. The figures are in the table below the chart.

View monthly share of search table
MonthCrownClarkHysterDoosan
Oct 202563.6%34.8%1.4%0.17%
Nov 202567.7%30.2%1.8%0.22%
Dec 202568%30.3%1.5%0.22%
Jan 202663.6%34.8%1.4%0.17%
Feb 202663.5%34.6%1.7%0.21%
Mar 202668.2%30.4%1.2%0.23%
Apr 202668.4%30.5%0.97%0.14%
May 202668%30.4%1.5%0.17%
Jun 202672.2%26.3%1.3%0.2%
Jul 202668%30.3%1.5%0.22%
Aug 202668%30.3%1.5%0.22%
Sep 202668.1%30.4%1.5%0.11%

  1. 1.Crown

    68.1%

    Held 1st. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Clark

    30.4%

    Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Hyster

    1.5%

    Held 3rd. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Doosan

    0.11%

    Held 4th. 20 estimated branded searches, -50% vs prior month. Share -0.1 points.

Compare search popularity between Crown and its closest rivals

Every comparison with Crown

How has branded search demand for Crown changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Crown worldwide fell from 14.8K to 12.1K.
  • Across the 12 months ending September 2026, Crown’s estimated Share of Search among reach truck brands worldwide increased from 63.6% to 68.1%.
  • Across the 12 months ending September 2026, Crown’s estimated Share of Search among reach truck brands worldwide peaked at 72.2% in June 2026 and was lowest at 63.5% in February 2026.

How did search popularity change for reach truck brands worldwide in September 2026?

  1. Estimated monthly branded searches for Doosan worldwide fell 50% over 12 measured months, from 40 to 20 in September 2026.

  2. Estimated monthly branded searches for Clark worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  3. Estimated monthly branded searches for Hyster worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

  4. Estimated monthly branded searches for Crown worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

Where does Crown compete?

Crown is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Forklift battery brands2nd of 65.5%Show ranking
Forklift brands1st of 739.6%Show ranking
Pallet jacks1st of 548.9%Show ranking
Walkie stacker brands1st of 362.5%Show ranking
Reach truck brands1st of 468.1%Shown above
Picker brands1st of 368.1%Show ranking
High reach forklift brands1st of 394.9%Show ranking

How is Crown measured?

Brandwave collects information about searches that people make online using Crown’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • crown fork lift

Do you work for Crown? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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