Brandwave

Reach truck brands:Which are searched most?

In September 2026, Crown was the most searched among reach truck brands worldwide, with an estimated 12.1K branded searches and 68.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Crown68.1%
  2. Clark30.4%
  3. Hyster1.5%
  4. Doosan0.11%

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Share of SearchLeaderboard

Compare the reach truck brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among reach truck brands worldwide, by month

Share of Search by month for Crown, Clark. The figures are in the table below the chart.

View monthly share of search table
MonthCrownClarkHysterDoosan
Oct 202563.6%34.8%1.4%0.17%
Nov 202567.7%30.2%1.8%0.22%
Dec 202568%30.3%1.5%0.22%
Jan 202663.6%34.8%1.4%0.17%
Feb 202663.5%34.6%1.7%0.21%
Mar 202668.2%30.4%1.2%0.23%
Apr 202668.4%30.5%0.97%0.14%
May 202668%30.4%1.5%0.17%
Jun 202672.2%26.3%1.3%0.2%
Jul 202668%30.3%1.5%0.22%
Aug 202668%30.3%1.5%0.22%
Sep 202668.1%30.4%1.5%0.11%

This month’s ranking, September 2026

  1. 1.Crown

    68.1%

    Held 1st. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Clark

    30.4%

    Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Hyster

    1.5%

    Held 3rd. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Doosan

    0.11%

    Held 4th. 20 estimated branded searches, -50% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among reach truck brands worldwide?

In September 2026, Crown was the most searched among reach truck brands worldwide, with an estimated 12.1K branded searches and 68.1% estimated Share of Search within this set. Clark is in 2nd place, 37.7 percentage points behind at 30.4% Share of Search.

Global reach truck brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Crown63.6% → 68.1%72.2%Jun 202663.5%Feb 20261st
Clark34.8% → 30.4%34.8%Oct 202526.3%Jun 20262nd
Hyster1.4% → 1.5%1.8%Nov 20250.97%Apr 20263rd
Doosan0.17% → 0.11%0.23%Mar 20260.11%Sep 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Crown’s estimated Share of Search among reach truck brands worldwide increased from 63.6% to 68.1%.
  • Across the 12 months ending September 2026, Clark’s estimated Share of Search among reach truck brands worldwide decreased from 34.8% to 30.4%.
  • Across the 12 months ending September 2026, Crown’s estimated Share of Search among reach truck brands worldwide peaked at 72.2% in June 2026 and was lowest at 63.5% in February 2026.
  • Across the 12 months ending September 2026, Clark’s estimated Share of Search among reach truck brands worldwide peaked at 34.8% in October 2025 and was lowest at 26.3% in June 2026.
  • Across the 12 months ending September 2026, Hyster and Doosan held steady: their estimated Share of Search among reach truck brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for reach truck brands worldwide in September 2026?

  1. Estimated monthly branded searches for Doosan worldwide fell 50% over 12 measured months, from 40 to 20 in September 2026.

  2. Estimated monthly branded searches for Clark worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  3. Estimated monthly branded searches for Hyster worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

  4. Estimated monthly branded searches for Crown worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

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