Brandwave

How popular isRaymond?

In September 2026, people searched for Raymond by name about 5,400 times worldwide, an 18.2% decrease from the previous year. These searches made up 18.9% of all global reach truck brand searches, placing Raymond fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about reach truck brands, Raymond appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Raymond is the fourth most searched of 6 competitors and the second most recommended in AI answers.

  1. CrownShare of searches 42.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. ClarkShare of searches 18.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. JungheinrichShare of searches 18.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. RaymondShare of searches 18.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. HysterShare of searches 0.91%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top reach truck brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Raymond appeared in all five answers. Raymond is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crown1st
  2. Raymond2nd
  3. Jungheinrich3rd
  4. Hyster4th
  5. Clark5th
  6. Doosan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Raymond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jungheinrich2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hyster2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clark1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Doosan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about reach truck brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which reach truck brands compete with Raymond?

Raymond against reach truck brands worldwide, by month

Share of searches by month for Crown, Clark, Jungheinrich, Raymond. The figures are in the table below the chart.

View monthly share of searches table
MonthCrownClarkJungheinrichRaymondHysterDoosan
Oct 202542%23%15.3%18.7%0.91%0.11%
Nov 202543.7%19.5%15.9%19.5%1.2%0.14%
Dec 202545.5%20.3%16.5%16.5%0.98%0.15%
Jan 202644.8%24.5%13.3%16.3%0.97%0.12%
Feb 202641.9%22.9%15.2%18.7%1.1%0.14%
Mar 202645.5%20.3%16.6%16.6%0.8%0.15%
Apr 202645.6%20.3%16.6%16.6%0.65%0.09%
May 202643.9%19.6%15.9%19.6%0.94%0.11%
Jun 202647.3%17.3%17.3%17.3%0.83%0.13%
Jul 202642.3%18.9%18.9%18.9%0.91%0.14%
Aug 202642.3%18.9%18.9%18.9%0.91%0.14%
Sep 202642.3%18.9%18.9%18.9%0.91%0.07%

  1. 1.Crown

    42.3%

    Held 1st. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Clark

    18.9%

    Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Jungheinrich

    18.9%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Raymond

    18.9%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Hyster

    0.91%

    Held 5th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Doosan

    0.07%

    Held 6th. 20 estimated branded searches, -50% vs prior month. Share -0.1 points.

Compare popularity between Raymond and its closest rivals

Every comparison with Raymond

6 comparisons

How has branded search demand for Raymond changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Raymond worldwide fell from 6.6K to 5.4K.
  • Across the 12 months ending September 2026, Raymond’s share of searches among reach truck brands worldwide peaked at 19.6% in May 2026 and was lowest at 16.3% in January 2026.
  • Across the 12 months ending September 2026, Raymond fell from 3rd to 4th among reach truck brands worldwide.

How did search popularity change for reach truck brands worldwide in September 2026?

5 changes

  1. Estimated monthly branded searches for Doosan worldwide fell 50% over 12 measured months, from 40 to 20 in September 2026.

  2. Estimated monthly branded searches for Clark worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  3. Estimated monthly branded searches for Hyster worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

  4. Estimated monthly branded searches for Crown worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  5. Estimated monthly branded searches for Raymond worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are Raymond’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Raymond’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • raymond forklift

Do you work for Raymond? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Raymond compete?

Raymond is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
High reach forklift brands4th of 67.9%Show ranking
Reach truck brands4th of 618.9%Shown above
Creator with pink hair and a pink jacket

Is Raymond your brand?

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