Brandwave

Linde vs Raymond:Which is more popular?

In September 2026, Raymond had more branded searches than Linde among high reach forklift brands worldwide. Raymond had about 5,400 branded searches, while Linde had 390. Raymond made up 7.9% of all high reach forklift brand searches we track, and Linde accounted for 0.57%. When we asked ChatGPT and Google AI Overviews about high reach forklift brands, Raymond appeared in three of the five answers and Linde in one. Raymond was mentioned before Linde in every answer that named either.

Among high reach forklift brands worldwide in September 2026

Who do people search for more?

Raymond, about 14 searches for every 1 for Linde

Raymond 5.4K searchesLinde 390 searches

Who does AI mention more?

Raymond, mentioned in 3 of 5 answers, Linde in 1

Raymond in 3 of 5Linde in 1 of 5

Who does AI recommend more?

Raymond, named ahead of Linde in 3 of 3 answers

Raymond first in 3Linde never first

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Top high reach forklift brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Raymond was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Linde was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Raymond was listed before Linde in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crown1st
  2. Toyota Material Handling2nd
  3. Raymond3rd
  4. Jungheinrich4th
  5. Hyster5th
  6. Linde6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota Material Handling4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Raymond3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jungheinrich2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Linde1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hyster1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about high reach forklift brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Linde or Raymond more popular in search?

This chart shows how often people search Google for Linde and Raymond by name. Each line represents a brand's share of searches for all six high reach forklift brands we track, month by month, from English-language searches worldwide.

Linde and Raymond among high reach forklift brands worldwide, by month

Share of searches by month for Raymond, Linde. The figures are in the table below the chart.

View monthly share of searches table
MonthToyota Material HandlingCrownJungheinrichRaymondLindeHyster
Oct 202564.2%19.3%7%8.6%0.51%0.42%
Nov 202566.7%17.8%6.5%8%0.58%0.47%
Dec 202563.3%20.7%7.5%7.5%0.55%0.44%
Jan 202664.1%21%6.2%7.7%0.55%0.45%
Feb 202666.7%17.8%6.5%8%0.58%0.47%
Mar 202665.3%19.6%7.1%7.1%0.52%0.34%
Apr 202666.2%19.1%7%7%0.41%0.27%
May 202666.8%17.9%6.5%8%0.47%0.38%
Jun 202663.3%20.7%7.6%7.6%0.45%0.36%
Jul 202663.2%19%8.5%8.5%0.5%0.41%
Aug 202665.8%17.6%7.9%7.9%0.47%0.38%
Sep 202665.3%17.8%7.9%7.9%0.57%0.38%

How has the Linde and Raymond comparison changed over the last 12 months?

3 findings
  • Raymond was ahead of Linde in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Linde’s share of searches among high reach forklift brands worldwide moved from 0.51% to 0.57%, and its estimated monthly branded searches held steady at 390.
  • Across the 12 months ending September 2026, Raymond’s share of searches among high reach forklift brands worldwide moved from 8.6% to 7.9%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

How did search popularity change for high reach forklift brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Raymond worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Linde’s and Raymond’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Linde

1 branded search term

  • linde e16c

Raymond

1 branded search term

  • raymond forklift

How the Brand Demand Index is measured

Other head-to-heads among high reach forklift brands

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