Brandwave

How popular isHyster in search?

In September 2026, there were an estimated 260 branded searches for Hyster worldwide which is down 18.8% over the last 12 months. Hyster holds 1.5% estimated Share of Search among reach truck brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Crown68.1%
  2. Clark30.4%
  3. Hyster1.5%
  4. Doosan0.11%
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Which reach truck brands compete with Hyster?

Hyster against reach truck brands worldwide, by month

Share of Search by month for Crown, Clark, Hyster. The figures are in the table below the chart.

View monthly share of search table
MonthCrownClarkHysterDoosan
Oct 202563.6%34.8%1.4%0.17%
Nov 202567.7%30.2%1.8%0.22%
Dec 202568%30.3%1.5%0.22%
Jan 202663.6%34.8%1.4%0.17%
Feb 202663.5%34.6%1.7%0.21%
Mar 202668.2%30.4%1.2%0.23%
Apr 202668.4%30.5%0.97%0.14%
May 202668%30.4%1.5%0.17%
Jun 202672.2%26.3%1.3%0.2%
Jul 202668%30.3%1.5%0.22%
Aug 202668%30.3%1.5%0.22%
Sep 202668.1%30.4%1.5%0.11%

  1. 1.Crown

    68.1%

    Held 1st. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Clark

    30.4%

    Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Hyster

    1.5%

    Held 3rd. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Doosan

    0.11%

    Held 4th. 20 estimated branded searches, -50% vs prior month. Share -0.1 points.

Compare search popularity between Hyster and its closest rivals

Every comparison with Hyster

How has branded search demand for Hyster changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hyster worldwide fell from 320 to 260.
  • Across the 12 months ending September 2026, Hyster’s estimated Share of Search among reach truck brands worldwide held steady, from 1.4% to 1.5%.

How did search popularity change for reach truck brands worldwide in September 2026?

  1. Estimated monthly branded searches for Doosan worldwide fell 50% over 12 measured months, from 40 to 20 in September 2026.

  2. Estimated monthly branded searches for Clark worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  3. Estimated monthly branded searches for Hyster worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

  4. Estimated monthly branded searches for Crown worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

Where does Hyster compete?

Hyster is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Forklift battery brands4th of 60.12%Show ranking
Forklift brands6th of 70.85%Show ranking
Pallet jacks5th of 51.1%Show ranking
Reach truck brands3rd of 41.5%Shown above
Picker brands3rd of 31.5%Show ranking
High reach forklift brands3rd of 32%Show ranking

How is Hyster measured?

Brandwave collects information about searches that people make online using Hyster’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hyster 155

How the Brand Demand Index is measured

Who owns Hyster?

Hyster is owned by Hyster-Yale Materials Handling, Inc.. Brandwave also tracks Yale Materials Handling, owned by the same company, worldwide.

Do you work for Hyster? To request corrections or removal please contact us via our support page and we will be happy to assist.

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