Brandwave

How popular isHyster in search?

In September 2026, there were an estimated 260 branded searches for Hyster worldwide which is down 18.8% over the last 12 months. Hyster holds 0.12% estimated Share of Search among forklift battery brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Exide91.8%
  2. Crown5.5%
  3. Clark2.5%
  4. Hyster0.12%
  5. Caterpillar0.04%
  6. Doosan0.03%
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Which forklift battery brands compete with Hyster?

Hyster against forklift battery brands worldwide, by month

Share of Search by month for Exide, Crown, Clark, Hyster. The figures are in the table below the chart.

View monthly share of search table
MonthExideCrownClarkHysterCaterpillarDoosan
Oct 202589.5%6.6%3.6%0.14%0.06%0.06%
Nov 202590.1%6.6%2.9%0.17%0.08%0.06%
Dec 202590.1%6.6%3%0.14%0.09%0.06%
Jan 202687.5%7.9%4.3%0.17%0.07%0.07%
Feb 202687.5%7.8%4.3%0.21%0.09%0.06%
Mar 202688.3%7.9%3.5%0.14%0.07%0.04%
Apr 202690.2%6.6%3%0.09%0.05%0.02%
May 202691.8%5.5%2.5%0.12%0.04%0.02%
Jun 202692.3%5.6%2%0.1%0.03%0.03%
Jul 202693.2%4.6%2%0.1%0.03%0.03%
Aug 202691.8%5.5%2.5%0.12%0.05%0.03%
Sep 202691.8%5.5%2.5%0.12%0.04%0.03%
  1. 1.Exide

    91.8%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Crown

    5.5%

    Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Clark

    2.5%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Hyster

    0.12%

    Held 4th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  5. Held 5th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.

  6. 6.Doosan

    0.03%

    Held 6th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Hyster and its closest rivals

How has branded search demand for Hyster changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hyster worldwide fell from 320 to 260.
  • Across the 12 months ending September 2026, Hyster’s estimated Share of Search among forklift battery brands worldwide held steady, from 0.14% to 0.12%.

How did search popularity change for forklift battery brands worldwide in September 2026?

  1. Estimated monthly branded searches for Doosan worldwide fell 50% over 12 measured months, from 140 to 70 in September 2026.

  2. Estimated monthly branded searches for Caterpillar worldwide fell 35.7% over 12 measured months, from 140 to 90 in September 2026.

  3. Estimated monthly branded searches for Clark worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  4. Estimated monthly branded searches for Hyster worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

  5. Estimated monthly branded searches for Crown worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

Where does Hyster compete?

Hyster is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Forklift battery brands4th of 60.12%Shown above
Forklift brands6th of 70.85%Show ranking
Pallet jacks5th of 51.1%Show ranking
Reach truck brands3rd of 41.5%Show ranking
Picker brands3rd of 31.5%Show ranking
High reach forklift brands3rd of 32%Show ranking

How is Hyster measured?

Brandwave collects information about searches that people make online using Hyster’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hyster 155

How the Brand Demand Index is measured

Who owns Hyster?

Hyster is owned by Hyster-Yale Materials Handling, Inc.. Brandwave also tracks Yale Materials Handling, owned by the same company, worldwide.

Do you work for Hyster? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Hyster your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.