Brandwave

Clark vs Hyster:Which is more popular by branded search?

In August 2026, Clark had more branded searches than Hyster among forklift brands worldwide. Clark was estimated to have 5.4K branded searches compared to Hyster’s 260, and held a 0.05% Share of Search versus Hyster’s <0.01%. These are worldwide searches for English-language branded terms.

Share of Search among forklift brands worldwide in August 2026Which is more popular in search, Clark or Hyster?
Clark0.05%5.4K searches
vs
Hyster<0.01%260 searches

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Which is more popular in search, Clark or Hyster?

Compare the forklift brands households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Clark and Hyster among forklift brands worldwide, by month

Share of Search by month for Clark, Hyster. The figures are in the table below the chart.

View monthly share of search table
MonthToyotaYaleCrownClarkLindeHyster
Oct 202599.2%0.54%0.13%0.07%<0.01%<0.01%
Nov 202599.3%0.54%0.11%0.05%<0.01%<0.01%
Dec 202599.3%0.54%0.11%0.05%<0.01%<0.01%
Jan 202699.4%0.44%0.11%0.06%<0.01%<0.01%
Feb 202699.4%0.44%0.11%0.06%<0.01%<0.01%
Mar 202699.3%0.54%0.13%0.06%<0.01%<0.01%
Apr 202699.3%0.54%0.13%0.06%<0.01%<0.01%
May 202699.3%0.54%0.11%0.05%<0.01%<0.01%
Jun 202699.3%0.54%0.13%0.05%<0.01%<0.01%
Jul 202699.3%0.54%0.11%0.05%<0.01%<0.01%
Aug 202699.2%0.66%0.11%0.05%<0.01%<0.01%
Sep 2026——————

How has the Clark and Hyster comparison changed over the last 12 months?

  • Clark was ahead of Hyster in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Clark’s estimated Share of Search among forklift brands worldwide moved from 0.07% to 0.05%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
  • Across the 11 months ending August 2026, Hyster’s estimated Share of Search among forklift brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 320 to 260.

How did search popularity change for forklift brands worldwide in August 2026?

  1. Estimated monthly branded searches for Clark worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  2. Estimated monthly branded searches for Hyster worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Clark’s and Hyster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clark

1 branded search term

  • clark forklifts

Hyster

1 branded search term

  • hyster 155

How the Brand Demand Index is measured

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