Brandwave

How popular isClark in search?

In August 2026, there were an estimated 5.4K branded searches for Clark worldwide which is down 33.3% over the last 11 months. Clark holds 0.05% estimated Share of Search among forklift brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Toyota99.2%
  2. Yale0.66%
  3. Crown0.11%
  4. Clark0.05%
  5. Linde<0.01%
  6. Hyster<0.01%
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Which forklift brands compete with Clark?

Clark against forklift brands worldwide, by month

Share of Search by month for Toyota, Clark. The figures are in the table below the chart.

View monthly share of search table
MonthToyotaYaleCrownClarkLindeHyster
Oct 202599.2%0.54%0.13%0.07%<0.01%<0.01%
Nov 202599.3%0.54%0.11%0.05%<0.01%<0.01%
Dec 202599.3%0.54%0.11%0.05%<0.01%<0.01%
Jan 202699.4%0.44%0.11%0.06%<0.01%<0.01%
Feb 202699.4%0.44%0.11%0.06%<0.01%<0.01%
Mar 202699.3%0.54%0.13%0.06%<0.01%<0.01%
Apr 202699.3%0.54%0.13%0.06%<0.01%<0.01%
May 202699.3%0.54%0.11%0.05%<0.01%<0.01%
Jun 202699.3%0.54%0.13%0.05%<0.01%<0.01%
Jul 202699.3%0.54%0.11%0.05%<0.01%<0.01%
Aug 202699.2%0.66%0.11%0.05%<0.01%<0.01%
Sep 2026——————

  1. 1.Toyota

    99.2%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Yale

    0.66%

    Held 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  3. 3.Crown

    0.11%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Clark

    0.05%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Linde

    <0.01%

    Held 5th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Hyster

    <0.01%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Clark and its closest rivals

How has branded search demand for Clark changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Clark worldwide fell from 8.1K to 5.4K.
  • Across the 11 months ending August 2026, Clark’s estimated Share of Search among forklift brands worldwide held steady, from 0.07% to 0.05%.

How did search popularity change for forklift brands worldwide in August 2026?

  1. Estimated monthly branded searches for Yale worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

  2. Estimated monthly branded searches for Clark worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  3. Estimated monthly branded searches for Hyster worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.

  4. Estimated monthly branded searches for Crown worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  5. Estimated monthly branded searches for Linde worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

How is Clark measured?

Brandwave collects information about searches that people make online using Clark’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • clark forklifts

Do you work for Clark? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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