Brandwave

How popular isClark in search?

In September 2026, there were an estimated 5.4K branded searches for Clark worldwide which is down 33.3% over the last 12 months. Clark holds 30.4% estimated Share of Search among reach truck brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Crown68.1%
  2. Clark30.4%
  3. Hyster1.5%
  4. Doosan0.11%
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Which reach truck brands compete with Clark?

Clark against reach truck brands worldwide, by month

Share of Search by month for Crown, Clark. The figures are in the table below the chart.

View monthly share of search table
MonthCrownClarkHysterDoosan
Oct 202563.6%34.8%1.4%0.17%
Nov 202567.7%30.2%1.8%0.22%
Dec 202568%30.3%1.5%0.22%
Jan 202663.6%34.8%1.4%0.17%
Feb 202663.5%34.6%1.7%0.21%
Mar 202668.2%30.4%1.2%0.23%
Apr 202668.4%30.5%0.97%0.14%
May 202668%30.4%1.5%0.17%
Jun 202672.2%26.3%1.3%0.2%
Jul 202668%30.3%1.5%0.22%
Aug 202668%30.3%1.5%0.22%
Sep 202668.1%30.4%1.5%0.11%

  1. 1.Crown

    68.1%

    Held 1st. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Clark

    30.4%

    Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Hyster

    1.5%

    Held 3rd. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Doosan

    0.11%

    Held 4th. 20 estimated branded searches, -50% vs prior month. Share -0.1 points.

Compare search popularity between Clark and its closest rivals

Every comparison with Clark

How has branded search demand for Clark changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Clark worldwide fell from 8.1K to 5.4K.
  • Across the 12 months ending September 2026, Clark’s estimated Share of Search among reach truck brands worldwide decreased from 34.8% to 30.4%.
  • Across the 12 months ending September 2026, Clark’s estimated Share of Search among reach truck brands worldwide peaked at 34.8% in October 2025 and was lowest at 26.3% in June 2026.

How did search popularity change for reach truck brands worldwide in September 2026?

  1. Estimated monthly branded searches for Doosan worldwide fell 50% over 12 measured months, from 40 to 20 in September 2026.

  2. Estimated monthly branded searches for Clark worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  3. Estimated monthly branded searches for Hyster worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

  4. Estimated monthly branded searches for Crown worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

Where does Clark compete?

Clark is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Forklift dealer brands6th of 70.03%Show ranking
Forklift battery brands3rd of 62.5%Show ranking
Forklift brands3rd of 717.7%Show ranking
Reach truck brands2nd of 430.4%Shown above

How is Clark measured?

Brandwave collects information about searches that people make online using Clark’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • clark forklifts

Do you work for Clark? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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