Brandwave

How popular isHyster in search?

In September 2026, there were an estimated 260 branded searches for Hyster worldwide which is down 18.8% over the last 12 months. Hyster holds 2% estimated Share of Search among high reach forklift brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Crown94.9%
  2. Linde3.1%
  3. Hyster2%
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Which high reach forklift brands compete with Hyster?

Hyster against high reach forklift brands worldwide, by month

Share of Search by month for Crown, Linde, Hyster. The figures are in the table below the chart.

View monthly share of search table
MonthCrownLindeHyster
Oct 202595.4%2.5%2.1%
Nov 202594.5%3%2.5%
Dec 202595.4%2.5%2.1%
Jan 202695.4%2.5%2.1%
Feb 202694.5%3%2.5%
Mar 202695.8%2.5%1.7%
Apr 202696.5%2.1%1.4%
May 202695.4%2.5%2.1%
Jun 202696.2%2.1%1.7%
Jul 202695.4%2.5%2.1%
Aug 202695.4%2.5%2.1%
Sep 202694.9%3.1%2%

  1. 1.Crown

    94.9%

    Held 1st. 12.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Linde

    3.1%

    Held 2nd. 390 estimated branded searches, +21.9% vs prior month. Share +0.5 points.

  3. 3.Hyster

    2%

    Held 3rd. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Hyster and its closest rivals

Every comparison with Hyster

How has branded search demand for Hyster changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hyster worldwide fell from 320 to 260.
  • Across the 12 months ending September 2026, Hyster’s estimated Share of Search among high reach forklift brands worldwide peaked at 2.5% in November 2025 and was lowest at 1.4% in April 2026.

How did search popularity change for high reach forklift brands worldwide in September 2026?

  1. In September 2026, Linde gained estimated Share of Search among high reach forklift brands worldwide, from 2.5% to 3.1%.

  2. In September 2026, Crown lost estimated Share of Search among high reach forklift brands worldwide, from 95.4% to 94.9%.

  3. Estimated monthly branded searches for Hyster worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

Where does Hyster compete?

Hyster is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Forklift battery brands6th of 60.12%Show ranking
Forklift brands6th of 70.85%Show ranking
Pallet jacks5th of 51.1%Show ranking
Reach truck brands4th of 41.3%Show ranking
Picker brands3rd of 31.5%Show ranking
High reach forklift brands3rd of 32%Shown above

How is Hyster measured?

Brandwave collects information about searches that people make online using Hyster’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hyster 155

How the Brand Demand Index is measured

Who owns Hyster?

Hyster is owned by Hyster-Yale Materials Handling, Inc.. Brandwave also tracks Yale Materials Handling, owned by the same company, worldwide.

Do you work for Hyster? To request corrections or removal please contact us via our support page and we will be happy to assist.

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