Brandwave

Picker brands:Which are searched most?

In September 2026, Crown was the most searched among picker brands worldwide, with an estimated 12.1K branded searches and 68.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Crown68.1%
  2. Jungheinrich30.4%
  3. Hyster1.5%

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Share of SearchLeaderboard

Compare the picker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among picker brands worldwide, by month

Share of Search by month for Crown, Jungheinrich. The figures are in the table below the chart.

View monthly share of search table
MonthCrownJungheinrichHyster
Oct 202572.1%26.3%1.6%
Nov 202571.9%26.2%1.9%
Dec 202572.2%26.3%1.6%
Jan 202675.8%22.5%1.6%
Feb 202671.9%26.2%1.9%
Mar 202672.3%26.4%1.3%
Apr 202672.5%26.5%1%
May 202672.2%26.3%1.6%
Jun 202672.3%26.4%1.3%
Jul 202668.1%30.4%1.5%
Aug 202668.1%30.4%1.5%
Sep 202668.1%30.4%1.5%

This month’s ranking, September 2026

  1. 1.Crown

    68.1%

    Held 1st. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Jungheinrich

    30.4%

    Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Hyster

    1.5%

    Held 3rd. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among picker brands worldwide?

In September 2026, Crown was the most searched among picker brands worldwide, with an estimated 12.1K branded searches and 68.1% estimated Share of Search within this set. Jungheinrich is in 2nd place, 37.7 percentage points behind at 30.4% Share of Search.

Global picker brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Crown72.1% → 68.1%75.8%Jan 202668.1%Jul 20261st
Jungheinrich26.3% → 30.4%30.4%Jul 202622.5%Jan 20262nd
Hyster1.6% → 1.5%1.9%Nov 20251%Apr 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Crown’s estimated Share of Search among picker brands worldwide decreased from 72.1% to 68.1%.
  • Across the 12 months ending September 2026, Jungheinrich’s estimated Share of Search among picker brands worldwide increased from 26.3% to 30.4%.
  • Across the 12 months ending September 2026, Crown’s estimated Share of Search among picker brands worldwide peaked at 75.8% in January 2026 and was lowest at 68.1% in July 2026.
  • Across the 12 months ending September 2026, Jungheinrich’s estimated Share of Search among picker brands worldwide peaked at 30.4% in July 2026 and was lowest at 22.5% in January 2026.
  • Across the 12 months ending September 2026, Hyster held steady: its estimated Share of Search among picker brands worldwide moved less than 0.5 percentage points.

How did search popularity change for picker brands worldwide in September 2026?

  1. Estimated monthly branded searches for Hyster worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

  2. Estimated monthly branded searches for Crown worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

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