How popular isCrown in search?
In September 2026, there were an estimated 12.1K branded searches for Crown worldwide which is down 18.2% over the last 12 months. Crown holds 68.1% estimated Share of Search among picker brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Crown68.1%
Jungheinrich30.4%Hyster1.5%
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Which picker brands compete with Crown?
Share of Search by month for Crown, Jungheinrich. The figures are in the table below the chart.
View monthly share of search table
| Month | Crown | Jungheinrich | Hyster |
|---|---|---|---|
| Oct 2025 | 72.1% | 26.3% | 1.6% |
| Nov 2025 | 71.9% | 26.2% | 1.9% |
| Dec 2025 | 72.2% | 26.3% | 1.6% |
| Jan 2026 | 75.8% | 22.5% | 1.6% |
| Feb 2026 | 71.9% | 26.2% | 1.9% |
| Mar 2026 | 72.3% | 26.4% | 1.3% |
| Apr 2026 | 72.5% | 26.5% | 1% |
| May 2026 | 72.2% | 26.3% | 1.6% |
| Jun 2026 | 72.3% | 26.4% | 1.3% |
| Jul 2026 | 68.1% | 30.4% | 1.5% |
| Aug 2026 | 68.1% | 30.4% | 1.5% |
| Sep 2026 | 68.1% | 30.4% | 1.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.1% | 12.1K | 0% | 0 points | |
| 2, held 2nd | 30.4% | 5.4K | 0% | 0 points | |
| 3, held 3rd | 1.5% | 260 | 0% | 0 points |
Compare search popularity between Crown and its closest rivals
How has branded search demand for Crown changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Crown worldwide fell from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Crown’s estimated Share of Search among picker brands worldwide decreased from 72.1% to 68.1%.
- Across the 12 months ending September 2026, Crown’s estimated Share of Search among picker brands worldwide peaked at 75.8% in January 2026 and was lowest at 68.1% in July 2026.
How did search popularity change for picker brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Hyster worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.
Estimated monthly branded searches for Crown worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
Where does Crown compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Forklift battery brands | 2nd of 6 | 5.5% | Show ranking |
| Forklift brands | 1st of 7 | 39.6% | Show ranking |
| Pallet jacks | 1st of 5 | 48.9% | Show ranking |
| Walkie stacker brands | 1st of 3 | 62.5% | Show ranking |
| Reach truck brands | 1st of 4 | 68.1% | Show ranking |
| Picker brands | 1st of 3 | 68.1% | Shown above |
| High reach forklift brands | 1st of 3 | 94.9% | Show ranking |
How is Crown measured?
Brandwave collects information about searches that people make online using Crown’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- crown fork lift
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Is Crown your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.