Brandwave

How popular isNissan in search?

In August 2026, there were an estimated 3.4M branded searches for Nissan worldwide which is down 18.1% over the last 11 months. Nissan holds 7.6% estimated Share of Search among van brands worldwide and is ranked 5th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Toyota25.3%
  2. Volkswagen20.8%
  3. Mercedes-Benz19%
  4. Ford9.3%
  5. Nissan7.6%
  6. Renault7.6%
  7. Peugeot6.2%
  8. Citroen4.2%
Nissan website (opens in a new tab)

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Which van brands compete with Nissan?

Nissan against van brands worldwide, by month

Share of Search by month for Toyota, Volkswagen, Mercedes-Benz, Ford, Nissan, Renault, Peugeot, Citroen. The figures are in the table below the chart.

View monthly share of search table
MonthToyotaVolkswagenMercedes-BenzFordNissanRenaultPeugeotCitroen
Oct 202522.6%18.6%20.7%10.2%8.3%8.3%6.8%4.6%
Nov 202523.5%19.3%21.6%10.6%7.1%7.1%7.1%3.9%
Dec 202523.8%19.6%21.9%10.7%7.2%7.2%5.9%3.9%
Jan 202626.3%17.7%19.7%9.7%7.9%7.9%6.5%4.3%
Feb 202625.3%20.8%19%9.3%7.6%7.6%6.2%4.2%
Mar 202622.6%18.6%20.7%10.2%8.3%8.3%6.8%4.6%
Apr 202623.5%19.4%21.6%8.7%7.1%8.7%7.1%3.9%
May 202624.2%20%22.3%8.9%7.3%7.3%6%4%
Jun 202626.2%17.7%19.7%9.7%7.9%7.9%6.5%4.3%
Jul 202625.4%21%19.1%9.4%7.7%7.7%6.3%3.4%
Aug 202625.3%20.8%19%9.3%7.6%7.6%6.2%4.2%
Sep 2026————————

  1. 1.Toyota

    25.3%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Volkswagen

    20.8%

    Held 2nd. 9.1M estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Mercedes-Benz

    19%

    Held 3rd. 8.3M estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Ford

    9.3%

    Held 4th. 4.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Nissan

    7.6%

    Held 5th. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Renault

    7.6%

    Held 6th. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Peugeot

    6.2%

    Held 7th. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Citroen

    4.2%

    Held 8th. 1.8M estimated branded searches, +22% vs prior month. Share +0.7 points.

Compare search popularity between Nissan and its closest rivals

How has branded search demand for Nissan changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nissan worldwide fell from 4.1M to 3.4M.
  • Across the 11 months ending August 2026, Nissan’s estimated Share of Search among van brands worldwide decreased from 8.3% to 7.6%.
  • Across the 11 months ending August 2026, Nissan’s estimated Share of Search among van brands worldwide peaked at 8.3% in October 2025 and was lowest at 7.1% in November 2025.

How did search popularity change for van brands worldwide in August 2026?

  1. In August 2026, Citroen gained estimated Share of Search among van brands worldwide, from 3.4% to 4.2%.

  2. Mercedes-Benz’s estimated Share of Search among van brands worldwide has lost ground for 3 months in a row, from 22.3% to 19% in August 2026.

  3. Estimated monthly branded searches for Peugeot worldwide fell 18.2% over 11 measured months, from 3.4M to 2.7M in August 2026.

  4. Estimated monthly branded searches for Ford worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026.

  5. Estimated monthly branded searches for Nissan worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

  6. Estimated monthly branded searches for Renault worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

Where does Nissan compete?

Nissan is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
SUV brands8th of 96.4%Show ranking
Van brands5th of 87.6%Shown above
Electric car brands6th of 98.5%Show ranking
Sports car brands5th of 715.1%Show ranking

How is Nissan measured?

Brandwave collects information about searches that people make online using Nissan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nissan

Do you work for Nissan? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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