Brandwave

Nissan vs Polestar:Which is more popular by branded search?

In August 2026, Nissan had more branded searches than Polestar among electric car brands worldwide. Nissan was estimated to have 3.4M branded searches compared to Polestar’s 823K, and held an 8.5% Share of Search versus Polestar’s 2.1%. These are worldwide searches for English-language branded terms.

Share of Search among electric car brands worldwide in August 2026Which is more popular in search, Nissan or Polestar?
Nissan8.5%3.4M searches
vs
Polestar2.1%823K searches

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Which is more popular in search, Nissan or Polestar?

Compare the electric car brands households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Nissan and Polestar among electric car brands worldwide, by month

Share of Search by month for Nissan, Polestar. The figures are in the table below the chart.

View monthly share of search table
MonthVolkswagenTeslaBYDHyundaiKiaNissanRivianPolestarLucid Motors
Oct 202521.3%21.3%14.3%17.4%11.6%9.5%1.9%1.9%0.72%
Nov 202523.1%18.9%15.5%18.9%10.3%8.5%2.1%2.1%0.65%
Dec 202524.7%20.2%13.5%16.5%11.1%9.1%2.2%1.8%0.84%
Jan 202621.3%17.4%17.4%17.4%11.7%9.5%1.9%2.3%0.91%
Feb 202623.1%18.9%15.5%15.5%12.7%8.5%2.5%2.5%0.79%
Mar 202621.4%17.5%17.5%17.5%11.7%9.6%2.3%1.9%0.73%
Apr 202621.5%21.5%17.6%14.4%11.8%7.9%2.4%2.4%0.73%
May 202622.4%18.3%18.3%15%12.2%8.2%2.4%2.4%0.76%
Jun 202620.3%20.3%16.6%16.6%11.1%9.1%2.7%2.7%0.74%
Jul 202623.7%19.4%15.9%15.9%10.6%8.7%2.6%2.6%0.78%
Aug 202623.2%19%15.6%15.6%12.7%8.5%2.5%2.1%0.74%
Sep 2026—————————

How has the Nissan and Polestar comparison changed over the last 12 months?

  • Nissan was ahead of Polestar in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Nissan’s estimated Share of Search among electric car brands worldwide moved from 9.5% to 8.5%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
  • Across the 11 months ending August 2026, Polestar’s estimated Share of Search among electric car brands worldwide moved from 1.9% to 2.1%, and its estimated monthly branded searches held steady at 823K.

How did search popularity change for electric car brands worldwide in August 2026?

  1. In August 2026, Polestar fell from 7th to 8th among electric car brands worldwide.

  2. Estimated monthly branded searches for Nissan worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Nissan’s and Polestar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nissan

1 branded search term

  • nissan

Polestar

1 branded search term

  • polestar

How the Brand Demand Index is measured

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