Brandwave

Nissan vs Opel:Which is searched more?

In September 2026, Nissan had more branded searches than Opel among car brands worldwide. Nissan had about 3.4 million branded searches, while Opel had 1 million. Nissan made up 1.8% of all car brand searches we track, and Opel accounted for 0.53%. These are worldwide searches for English-language branded terms.

Share of searches among car brands worldwide in September 2026Is Nissan or Opel more popular in search?
Nissan1.8%3.4M searches
vs
Opel0.53%1M searches

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Is Nissan or Opel more popular in search?

Compare automotive marques buyers weigh for new and used cars, utes, and SUVs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Nissan and Opel among car brands worldwide, by month

Share of searches by month for Nissan, Opel. The figures are in the table below the chart.

View monthly share of searches table
MonthHondaToyotaBMWTeslaVolkswagenMercedes-BenzBYDHyundaiKiaPorscheAudiFordLamborghiniFerrariMazdaNissanOpel
Oct 20255.7%5.4%5.4%4.4%4.4%5%3%3.6%2.4%3%2.4%2.4%2.4%2%1.6%2%0.59%
Nov 20255.8%5.8%4.7%3.9%4.7%5.3%3.2%3.9%2.1%3.2%2.1%2.6%2.1%1.7%1.7%1.7%0.63%
Dec 20256%5.9%4.9%4%4.9%5.4%2.7%3.3%2.2%3.3%2.2%2.7%2.2%1.8%1.8%1.8%0.65%
Jan 20265.8%6.5%5.3%3.6%4.4%4.9%3.6%3.6%2.4%2.9%2.4%2.4%2%1.6%2%2%0.59%
Feb 20266.2%6.1%5%4.1%5%4.6%3.4%3.4%2.7%2.7%2.7%2.2%2.2%1.8%1.8%1.8%0.67%
Mar 20265.9%5.5%5.5%3.7%4.5%5%3.7%3.7%2.5%3%2.5%2.5%2%1.6%1.6%2%0.74%
Apr 20266.1%5.6%4.6%4.6%4.6%5.2%3.8%3.1%2.5%3.1%2.1%2.1%2.1%1.7%1.7%1.7%0.62%
May 20266.2%5.7%4.7%3.8%4.7%5.2%3.8%3.1%2.6%3.1%2.1%2.1%2.1%2.1%1.7%1.7%0.62%
Jun 20266.3%6.2%5.1%4.2%4.2%4.7%3.4%3.4%2.3%2.8%2.3%2.3%2.3%1.9%1.9%1.9%0.56%
Jul 20266.3%6.2%5.1%4.2%5.1%4.7%3.4%3.4%2.3%2.8%2.3%2.3%1.9%1.5%1.9%1.9%0.56%
Aug 20266.1%5.9%4.9%4%4.9%4.5%3.3%3.3%2.7%2.7%2.2%2.2%2.2%1.8%1.8%1.8%0.53%
Sep 20265.9%5.9%4.8%4.8%4.8%4.4%3.9%3.2%2.6%2.6%2.2%2.2%2.2%1.8%1.8%1.8%0.53%

How has the Nissan and Opel comparison changed over the last 12 months?

3 findings
  • Nissan was ahead of Opel in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nissan’s share of searches among car brands worldwide moved from 2% to 1.8%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
  • Across the 12 months ending September 2026, Opel’s share of searches among car brands worldwide moved from 0.59% to 0.53%, and its estimated monthly branded searches moved from 1.2M to 1M.

How did search popularity change for car brands worldwide in September 2026?

2 changes
  1. In September 2026, Nissan rose from 18th to 16th among car brands worldwide.

  2. In September 2026, Opel fell from 51st to 52nd among car brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Nissan’s and Opel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nissan

1 branded search term

  • nissan

Opel

1 branded search term

  • opel

How the Brand Demand Index is measured

Other head-to-heads among car brands

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