Brandwave

BYD vs Nissan:Which is searched more?

In August 2026, BYD had more branded searches than Nissan among electric car brands worldwide. BYD was estimated to have 6.1M branded searches compared to Nissan’s 3.4M, and held a 15.6% Share of Search versus Nissan’s 8.5%. These are worldwide searches for English-language branded terms.

Share of Search among electric car brands worldwide in August 2026Which is more popular in search, BYD or Nissan?
BYD15.6%6.1M searches
vs
Nissan8.5%3.4M searches

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Which is more popular in search, BYD or Nissan?

Compare the electric car brands households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

BYD and Nissan among electric car brands worldwide, by month

Share of Search by month for BYD, Nissan. The figures are in the table below the chart.

View monthly share of search table
MonthBYDNissan
Oct 202514.3%9.5%
Nov 202515.5%8.5%
Dec 202513.5%9.1%
Jan 202617.4%9.5%
Feb 202615.5%8.5%
Mar 202617.5%9.6%
Apr 202617.6%7.9%
May 202618.3%8.2%
Jun 202616.6%9.1%
Jul 202615.9%8.7%
Aug 202615.6%8.5%
Sep 2026——

How has the BYD and Nissan comparison changed over the last 12 months?

  • BYD was ahead of Nissan in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, BYD’s estimated Share of Search among electric car brands worldwide moved from 14.3% to 15.6%, and its estimated monthly branded searches held steady at 6.1M.
  • Across the 11 months ending August 2026, Nissan’s estimated Share of Search among electric car brands worldwide moved from 9.5% to 8.5%, and its estimated monthly branded searches moved from 4.1M to 3.4M.

How did search popularity change for electric car brands worldwide in August 2026?

  1. BYD’s estimated Share of Search among electric car brands worldwide has lost ground for 3 months in a row, from 18.3% to 15.6% in August 2026.

  2. Estimated monthly branded searches for Nissan worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using BYD’s and Nissan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BYD

1 branded search term

  • byd

Nissan

1 branded search term

  • nissan

How the Brand Demand Index is measured

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