Brandwave

Nissan vs Rivian:Which is searched more?

In August 2026, Nissan had more branded searches than Rivian among electric car brands worldwide. Nissan was estimated to have 3.4M branded searches compared to Rivian’s 1M, and held an 8.5% Share of Search versus Rivian’s 2.5%. These are worldwide searches for English-language branded terms.

Share of Search among electric car brands worldwide in August 2026Which is more popular in search, Nissan or Rivian?
Nissan8.5%3.4M searches
vs
Rivian2.5%1M searches

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Which is more popular in search, Nissan or Rivian?

Compare the electric car brands households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Nissan and Rivian among electric car brands worldwide, by month

Share of Search by month for Nissan, Rivian. The figures are in the table below the chart.

View monthly share of search table
MonthNissanRivian
Oct 20259.5%1.9%
Nov 20258.5%2.1%
Dec 20259.1%2.2%
Jan 20269.5%1.9%
Feb 20268.5%2.5%
Mar 20269.6%2.3%
Apr 20267.9%2.4%
May 20268.2%2.4%
Jun 20269.1%2.7%
Jul 20268.7%2.6%
Aug 20268.5%2.5%
Sep 2026——

How has the Nissan and Rivian comparison changed over the last 12 months?

  • Nissan was ahead of Rivian in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Nissan’s estimated Share of Search among electric car brands worldwide moved from 9.5% to 8.5%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
  • Across the 11 months ending August 2026, Rivian’s estimated Share of Search among electric car brands worldwide moved from 1.9% to 2.5%, and its estimated monthly branded searches moved from 823K to 1M.

How did search popularity change for electric car brands worldwide in August 2026?

  1. In August 2026, Rivian rose from 8th to 7th among electric car brands worldwide.

  2. Estimated monthly branded searches for Nissan worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Nissan’s and Rivian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nissan

1 branded search term

  • nissan

Rivian

1 branded search term

  • rivian

How the Brand Demand Index is measured

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