How popular isAston Martin in search?
In August 2026, there were an estimated 1.8M branded searches for Aston Martin worldwide which held steady over the last 11 months. Aston Martin holds 8.2% estimated Share of Search among sports car brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which sports car brands compete with Aston Martin?
Share of Search by month for Porsche, Lamborghini, Ferrari, Mazda, Nissan, Aston Martin, Mclaren. The figures are in the table below the chart.
View monthly share of search table
| Month | Porsche | Lamborghini | Ferrari | Mazda | Nissan | Aston Martin | Mclaren |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.9% | 18.7% | 15.3% | 12.5% | 15.3% | 6.8% | 8.4% |
| Nov 2025 | 25.5% | 17% | 14% | 14% | 14% | 6.3% | 9.3% |
| Dec 2025 | 25.6% | 17.1% | 14% | 14% | 14% | 7.7% | 7.7% |
| Jan 2026 | 24.4% | 16.3% | 13.4% | 16.3% | 16.3% | 7.3% | 6% |
| Feb 2026 | 22.5% | 18.4% | 15.1% | 15.1% | 15.1% | 8.2% | 5.5% |
| Mar 2026 | 24.7% | 16.5% | 13.5% | 13.5% | 16.5% | 9.1% | 6.1% |
| Apr 2026 | 25.9% | 17.3% | 14.2% | 14.2% | 14.2% | 7.8% | 6.4% |
| May 2026 | 25.2% | 16.8% | 16.8% | 13.8% | 13.8% | 7.5% | 6.2% |
| Jun 2026 | 22.6% | 18.5% | 15.1% | 15.1% | 15.1% | 6.8% | 6.8% |
| Jul 2026 | 24.1% | 16.1% | 13.2% | 16.1% | 16.1% | 7.2% | 7.2% |
| Aug 2026 | 22.5% | 18.4% | 15.1% | 15.1% | 15.1% | 8.2% | 5.5% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 22.5% | 5M | 0% | -1.5 points | |
| 2, held 2nd | 18.4% | 4.1M | +22.1% | +2.3 points | |
| 3, moved from 5th to 3rd | 15.1% | 3.4M | +22.3% | +1.9 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 15.1% | 3.4M | 0% | -1 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 15.1% | 3.4M | 0% | -1 pointsmoved from 4th to 5th | |
| 6, held 6th | 8.2% | 1.8M | +22% | +1 points | |
| 7, held 7th | 5.5% | 1.2M | -18.7% | -1.7 points |
1.
Porsche22.5%
Held 1st. 5M estimated branded searches, 0% vs prior month. Share -1.5 points.
18.4%
Held 2nd. 4.1M estimated branded searches, +22.1% vs prior month. Share +2.3 points.
3.
Ferrari15.1%
Moved from 5th to 3rd. 3.4M estimated branded searches, +22.3% vs prior month. Share +1.9 points.
4.
Mazda
15.1%
Moved from 3rd to 4th. 3.4M estimated branded searches, 0% vs prior month. Share -1 points.
5.
Nissan15.1%
Moved from 4th to 5th. 3.4M estimated branded searches, 0% vs prior month. Share -1 points.
8.2%
Held 6th. 1.8M estimated branded searches, +22% vs prior month. Share +1 points.
7.
Mclaren5.5%
Held 7th. 1.2M estimated branded searches, -18.7% vs prior month. Share -1.7 points.
Compare search popularity between Aston Martin and its closest rivals
How has branded search demand for Aston Martin changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Aston Martin worldwide held steady at 1.8M.
- Across the 11 months ending August 2026, Aston Martin’s estimated Share of Search among sports car brands worldwide increased from 6.8% to 8.2%.
- Across the 11 months ending August 2026, Aston Martin’s estimated Share of Search among sports car brands worldwide peaked at 9.1% in March 2026 and was lowest at 6.3% in November 2025.
- Across the 11 months ending August 2026, Aston Martin rose from 7th to 6th among sports car brands worldwide.
How did search popularity change for sports car brands worldwide in August 2026?
6 changes
In August 2026, Ferrari overtook Mazda to rank 3rd among sports car brands worldwide, at 15.1%.
In August 2026, Lamborghini gained estimated Share of Search among sports car brands worldwide, from 16.1% to 18.4%.
In August 2026, Aston Martin gained estimated Share of Search among sports car brands worldwide, from 7.2% to 8.2%.
In August 2026, Mclaren lost estimated Share of Search among sports car brands worldwide, from 7.2% to 5.5%.
In August 2026, Porsche lost estimated Share of Search among sports car brands worldwide, from 24.1% to 22.5%.
In August 2026, Mazda lost estimated Share of Search among sports car brands worldwide, from 16.1% to 15.1%.
How is Aston Martin measured?
Brandwave collects information about searches that people make online using Aston Martin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- aston martin
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