Aston Martin vs Lamborghini:Which is more popular by branded search?
In August 2026, Lamborghini had more branded searches than Aston Martin among sports car brands worldwide. Lamborghini was estimated to have 4.1M branded searches compared to Aston Martin’s 1.8M, and held an 18.4% Share of Search versus Aston Martin’s 8.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aston Martin or Lamborghini?
Compare the sports car brands motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lamborghini, Aston Martin. The figures are in the table below the chart.
View monthly share of search table
| Month | Porsche | Lamborghini | Ferrari | Mazda | Nissan | Aston Martin | Mclaren |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.9% | 18.7% | 15.3% | 12.5% | 15.3% | 6.8% | 8.4% |
| Nov 2025 | 25.5% | 17% | 14% | 14% | 14% | 6.3% | 9.3% |
| Dec 2025 | 25.6% | 17.1% | 14% | 14% | 14% | 7.7% | 7.7% |
| Jan 2026 | 24.4% | 16.3% | 13.4% | 16.3% | 16.3% | 7.3% | 6% |
| Feb 2026 | 22.5% | 18.4% | 15.1% | 15.1% | 15.1% | 8.2% | 5.5% |
| Mar 2026 | 24.7% | 16.5% | 13.5% | 13.5% | 16.5% | 9.1% | 6.1% |
| Apr 2026 | 25.9% | 17.3% | 14.2% | 14.2% | 14.2% | 7.8% | 6.4% |
| May 2026 | 25.2% | 16.8% | 16.8% | 13.8% | 13.8% | 7.5% | 6.2% |
| Jun 2026 | 22.6% | 18.5% | 15.1% | 15.1% | 15.1% | 6.8% | 6.8% |
| Jul 2026 | 24.1% | 16.1% | 13.2% | 16.1% | 16.1% | 7.2% | 7.2% |
| Aug 2026 | 22.5% | 18.4% | 15.1% | 15.1% | 15.1% | 8.2% | 5.5% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Aston Martin and Lamborghini comparison changed over the last 12 months?
3 findings
- Lamborghini was ahead of Aston Martin in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aston Martin’s estimated Share of Search among sports car brands worldwide moved from 6.8% to 8.2%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 11 months ending August 2026, Lamborghini’s estimated Share of Search among sports car brands worldwide moved from 18.7% to 18.4%, and its estimated monthly branded searches moved from 5M to 4.1M.
How did search popularity change for sports car brands worldwide in August 2026?
2 changes
In August 2026, Lamborghini gained estimated Share of Search among sports car brands worldwide, from 16.1% to 18.4%.
In August 2026, Aston Martin gained estimated Share of Search among sports car brands worldwide, from 7.2% to 8.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Aston Martin’s and Lamborghini’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aston Martin
1 branded search term
- aston martin
Lamborghini
1 branded search term
- lamborghini
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.