How popular isFerrari in search?
In August 2026, there were an estimated 3.4M branded searches for Ferrari worldwide which is down 18.1% over the last 11 months. Ferrari holds 15.1% estimated Share of Search among sports car brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Porsche22.5%
Lamborghini18.4%
Ferrari15.1%Mazda15.1%
Nissan15.1%
Aston Martin8.2%
Mclaren5.5%
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Which sports car brands compete with Ferrari?
Share of Search by month for Porsche, Lamborghini, Ferrari, Mazda, Nissan, Aston Martin, Mclaren. The figures are in the table below the chart.
View monthly share of search table
| Month | Porsche | Lamborghini | Ferrari | Mazda | Nissan | Aston Martin | Mclaren |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.9% | 18.7% | 15.3% | 12.5% | 15.3% | 6.8% | 8.4% |
| Nov 2025 | 25.5% | 17% | 14% | 14% | 14% | 6.3% | 9.3% |
| Dec 2025 | 25.6% | 17.1% | 14% | 14% | 14% | 7.7% | 7.7% |
| Jan 2026 | 24.4% | 16.3% | 13.4% | 16.3% | 16.3% | 7.3% | 6% |
| Feb 2026 | 22.5% | 18.4% | 15.1% | 15.1% | 15.1% | 8.2% | 5.5% |
| Mar 2026 | 24.7% | 16.5% | 13.5% | 13.5% | 16.5% | 9.1% | 6.1% |
| Apr 2026 | 25.9% | 17.3% | 14.2% | 14.2% | 14.2% | 7.8% | 6.4% |
| May 2026 | 25.2% | 16.8% | 16.8% | 13.8% | 13.8% | 7.5% | 6.2% |
| Jun 2026 | 22.6% | 18.5% | 15.1% | 15.1% | 15.1% | 6.8% | 6.8% |
| Jul 2026 | 24.1% | 16.1% | 13.2% | 16.1% | 16.1% | 7.2% | 7.2% |
| Aug 2026 | 22.5% | 18.4% | 15.1% | 15.1% | 15.1% | 8.2% | 5.5% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 22.5% | 5M | 0% | -1.5 points | |
| 2, held 2nd | 18.4% | 4.1M | +22.1% | +2.3 points | |
| 3, moved from 5th to 3rd | 15.1% | 3.4M | +22.3% | +1.9 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 15.1% | 3.4M | 0% | -1 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 15.1% | 3.4M | 0% | -1 pointsmoved from 4th to 5th | |
| 6, held 6th | 8.2% | 1.8M | +22% | +1 points | |
| 7, held 7th | 5.5% | 1.2M | -18.7% | -1.7 points |
1.
Porsche22.5%
Held 1st. 5M estimated branded searches, 0% vs prior month. Share -1.5 points.
18.4%
Held 2nd. 4.1M estimated branded searches, +22.1% vs prior month. Share +2.3 points.
3.
Ferrari15.1%
Moved from 5th to 3rd. 3.4M estimated branded searches, +22.3% vs prior month. Share +1.9 points.
4.
15.1%
Moved from 3rd to 4th. 3.4M estimated branded searches, 0% vs prior month. Share -1 points.
5.
Nissan15.1%
Moved from 4th to 5th. 3.4M estimated branded searches, 0% vs prior month. Share -1 points.
8.2%
Held 6th. 1.8M estimated branded searches, +22% vs prior month. Share +1 points.
7.
Mclaren5.5%
Held 7th. 1.2M estimated branded searches, -18.7% vs prior month. Share -1.7 points.
Compare search popularity between Ferrari and its closest rivals
How has branded search demand for Ferrari changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ferrari worldwide fell from 4.1M to 3.4M.
- Across the 11 months ending August 2026, Ferrari’s estimated Share of Search among sports car brands worldwide peaked at 16.8% in May 2026 and was lowest at 13.2% in July 2026.
How did search popularity change for sports car brands worldwide in August 2026?
6 changes
In August 2026, Ferrari overtook Mazda to rank 3rd among sports car brands worldwide, at 15.1%.
In August 2026, Lamborghini gained estimated Share of Search among sports car brands worldwide, from 16.1% to 18.4%.
In August 2026, Aston Martin gained estimated Share of Search among sports car brands worldwide, from 7.2% to 8.2%.
In August 2026, Mclaren lost estimated Share of Search among sports car brands worldwide, from 7.2% to 5.5%.
In August 2026, Porsche lost estimated Share of Search among sports car brands worldwide, from 24.1% to 22.5%.
In August 2026, Mazda lost estimated Share of Search among sports car brands worldwide, from 16.1% to 15.1%.
How is Ferrari measured?
Brandwave collects information about searches that people make online using Ferrari’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ferrari
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