Ferrari vs Peugeot:Which is searched more?
In September 2026, Ferrari had more branded searches than Peugeot among car brands worldwide. Ferrari was estimated to have 3.4M branded searches compared to Peugeot’s 2.7M, and held a 1.8% Share of Search versus Peugeot’s 1.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ferrari or Peugeot?
Compare automotive marques buyers weigh for new and used cars, utes, and SUVs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ferrari, Peugeot. The figures are in the table below the chart.
View monthly share of search table
| Month | Honda | Toyota | BMW | Tesla | Volkswagen | Mercedes-Benz | BYD | Hyundai | Kia | Porsche | Audi | Ford | Lamborghini | Ferrari | Mazda | Peugeot |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 5.7% | 5.4% | 5.4% | 4.4% | 4.4% | 5% | 3% | 3.6% | 2.4% | 3% | 2.4% | 2.4% | 2.4% | 2% | 1.6% | 1.6% |
| Nov 2025 | 5.8% | 5.8% | 4.7% | 3.9% | 4.7% | 5.3% | 3.2% | 3.9% | 2.1% | 3.2% | 2.1% | 2.6% | 2.1% | 1.7% | 1.7% | 1.7% |
| Dec 2025 | 6% | 5.9% | 4.9% | 4% | 4.9% | 5.4% | 2.7% | 3.3% | 2.2% | 3.3% | 2.2% | 2.7% | 2.2% | 1.8% | 1.8% | 1.5% |
| Jan 2026 | 5.8% | 6.5% | 5.3% | 3.6% | 4.4% | 4.9% | 3.6% | 3.6% | 2.4% | 2.9% | 2.4% | 2.4% | 2% | 1.6% | 2% | 1.6% |
| Feb 2026 | 6.2% | 6.1% | 5% | 4.1% | 5% | 4.6% | 3.4% | 3.4% | 2.7% | 2.7% | 2.7% | 2.2% | 2.2% | 1.8% | 1.8% | 1.5% |
| Mar 2026 | 5.9% | 5.5% | 5.5% | 3.7% | 4.5% | 5% | 3.7% | 3.7% | 2.5% | 3% | 2.5% | 2.5% | 2% | 1.6% | 1.6% | 1.6% |
| Apr 2026 | 6.1% | 5.6% | 4.6% | 4.6% | 4.6% | 5.2% | 3.8% | 3.1% | 2.5% | 3.1% | 2.1% | 2.1% | 2.1% | 1.7% | 1.7% | 1.7% |
| May 2026 | 6.2% | 5.7% | 4.7% | 3.8% | 4.7% | 5.2% | 3.8% | 3.1% | 2.6% | 3.1% | 2.1% | 2.1% | 2.1% | 2.1% | 1.7% | 1.4% |
| Jun 2026 | 6.3% | 6.2% | 5.1% | 4.2% | 4.2% | 4.7% | 3.4% | 3.4% | 2.3% | 2.8% | 2.3% | 2.3% | 2.3% | 1.9% | 1.9% | 1.5% |
| Jul 2026 | 6.3% | 6.2% | 5.1% | 4.2% | 5.1% | 4.7% | 3.4% | 3.4% | 2.3% | 2.8% | 2.3% | 2.3% | 1.9% | 1.5% | 1.9% | 1.5% |
| Aug 2026 | 6.1% | 5.9% | 4.9% | 4% | 4.9% | 4.5% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 2.2% | 2.2% | 1.8% | 1.8% | 1.5% |
| Sep 2026 | 5.9% | 5.9% | 4.8% | 4.8% | 4.8% | 4.4% | 3.9% | 3.2% | 2.6% | 2.6% | 2.2% | 2.2% | 2.2% | 1.8% | 1.8% | 1.4% |
How has the Ferrari and Peugeot comparison changed over the last 12 months?
3 findings
- Ferrari was ahead of Peugeot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ferrari’s estimated Share of Search among car brands worldwide moved from 2% to 1.8%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
- Across the 12 months ending September 2026, Peugeot’s estimated Share of Search among car brands worldwide moved from 1.6% to 1.4%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
How did search popularity change for car brands worldwide in September 2026?
2 changes
In September 2026, Ferrari rose from 15th to 14th among car brands worldwide.
Estimated monthly branded searches for Peugeot worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.
Other head-to-heads among car brands
How each brand is measured
Brandwave collects information about searches that people make online using Ferrari’s and Peugeot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.