Kia vs Rivian:Which is more popular by branded search?
In August 2026, Kia had more branded searches than Rivian among electric car brands worldwide. Kia was estimated to have 5M branded searches compared to Rivian’s 1M, and held a 12.7% Share of Search versus Rivian’s 2.5%. These are worldwide searches for English-language branded terms.
Follow Kia vs Rivian and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Kia or Rivian?
Compare the electric car brands households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kia, Rivian. The figures are in the table below the chart.
View monthly share of search table
| Month | Volkswagen | Tesla | BYD | Hyundai | Kia | Nissan | Rivian | Polestar | Lucid Motors |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.3% | 21.3% | 14.3% | 17.4% | 11.6% | 9.5% | 1.9% | 1.9% | 0.72% |
| Nov 2025 | 23.1% | 18.9% | 15.5% | 18.9% | 10.3% | 8.5% | 2.1% | 2.1% | 0.65% |
| Dec 2025 | 24.7% | 20.2% | 13.5% | 16.5% | 11.1% | 9.1% | 2.2% | 1.8% | 0.84% |
| Jan 2026 | 21.3% | 17.4% | 17.4% | 17.4% | 11.7% | 9.5% | 1.9% | 2.3% | 0.91% |
| Feb 2026 | 23.1% | 18.9% | 15.5% | 15.5% | 12.7% | 8.5% | 2.5% | 2.5% | 0.79% |
| Mar 2026 | 21.4% | 17.5% | 17.5% | 17.5% | 11.7% | 9.6% | 2.3% | 1.9% | 0.73% |
| Apr 2026 | 21.5% | 21.5% | 17.6% | 14.4% | 11.8% | 7.9% | 2.4% | 2.4% | 0.73% |
| May 2026 | 22.4% | 18.3% | 18.3% | 15% | 12.2% | 8.2% | 2.4% | 2.4% | 0.76% |
| Jun 2026 | 20.3% | 20.3% | 16.6% | 16.6% | 11.1% | 9.1% | 2.7% | 2.7% | 0.74% |
| Jul 2026 | 23.7% | 19.4% | 15.9% | 15.9% | 10.6% | 8.7% | 2.6% | 2.6% | 0.78% |
| Aug 2026 | 23.2% | 19% | 15.6% | 15.6% | 12.7% | 8.5% | 2.5% | 2.1% | 0.74% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Kia and Rivian comparison changed over the last 12 months?
3 findings
- Kia was ahead of Rivian in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kia’s estimated Share of Search among electric car brands worldwide moved from 11.6% to 12.7%, and its estimated monthly branded searches held steady at 5M.
- Across the 11 months ending August 2026, Rivian’s estimated Share of Search among electric car brands worldwide moved from 1.9% to 2.5%, and its estimated monthly branded searches moved from 823K to 1M.
How did search popularity change for electric car brands worldwide in August 2026?
2 changes
In August 2026, Kia gained estimated Share of Search among electric car brands worldwide, from 10.6% to 12.7%.
In August 2026, Rivian rose from 8th to 7th among electric car brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Kia’s and Rivian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.