BYD vs Kia:Which is more popular by branded search?
In August 2026, BYD had more branded searches than Kia among electric car brands worldwide. BYD was estimated to have 6.1M branded searches compared to Kia’s 5M, and held a 15.6% Share of Search versus Kia’s 12.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BYD or Kia?
Compare the electric car brands households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BYD, Kia. The figures are in the table below the chart.
View monthly share of search table
| Month | Volkswagen | Tesla | BYD | Hyundai | Kia | Nissan | Rivian | Polestar | Lucid Motors |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.3% | 21.3% | 14.3% | 17.4% | 11.6% | 9.5% | 1.9% | 1.9% | 0.72% |
| Nov 2025 | 23.1% | 18.9% | 15.5% | 18.9% | 10.3% | 8.5% | 2.1% | 2.1% | 0.65% |
| Dec 2025 | 24.7% | 20.2% | 13.5% | 16.5% | 11.1% | 9.1% | 2.2% | 1.8% | 0.84% |
| Jan 2026 | 21.3% | 17.4% | 17.4% | 17.4% | 11.7% | 9.5% | 1.9% | 2.3% | 0.91% |
| Feb 2026 | 23.1% | 18.9% | 15.5% | 15.5% | 12.7% | 8.5% | 2.5% | 2.5% | 0.79% |
| Mar 2026 | 21.4% | 17.5% | 17.5% | 17.5% | 11.7% | 9.6% | 2.3% | 1.9% | 0.73% |
| Apr 2026 | 21.5% | 21.5% | 17.6% | 14.4% | 11.8% | 7.9% | 2.4% | 2.4% | 0.73% |
| May 2026 | 22.4% | 18.3% | 18.3% | 15% | 12.2% | 8.2% | 2.4% | 2.4% | 0.76% |
| Jun 2026 | 20.3% | 20.3% | 16.6% | 16.6% | 11.1% | 9.1% | 2.7% | 2.7% | 0.74% |
| Jul 2026 | 23.7% | 19.4% | 15.9% | 15.9% | 10.6% | 8.7% | 2.6% | 2.6% | 0.78% |
| Aug 2026 | 23.2% | 19% | 15.6% | 15.6% | 12.7% | 8.5% | 2.5% | 2.1% | 0.74% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the BYD and Kia comparison changed over the last 12 months?
3 findings
- BYD was ahead of Kia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BYD’s estimated Share of Search among electric car brands worldwide moved from 14.3% to 15.6%, and its estimated monthly branded searches held steady at 6.1M.
- Across the 11 months ending August 2026, Kia’s estimated Share of Search among electric car brands worldwide moved from 11.6% to 12.7%, and its estimated monthly branded searches held steady at 5M.
How did search popularity change for electric car brands worldwide in August 2026?
2 changes
In August 2026, Kia gained estimated Share of Search among electric car brands worldwide, from 10.6% to 12.7%.
BYD’s estimated Share of Search among electric car brands worldwide has lost ground for 3 months in a row, from 18.3% to 15.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using BYD’s and Kia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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