Honda vs Yamaha:Which is more popular by branded search?
In August 2026, Honda had more branded searches than Yamaha among outboard motor brands worldwide. Honda was estimated to have 7.5M branded searches compared to Yamaha’s 4.1M, and held a 49.9% Share of Search versus Yamaha’s 27.3%. These are worldwide searches for English-language branded terms.
Follow Honda vs Yamaha and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Honda or Yamaha?
Compare the outboard motor brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Honda, Yamaha. The figures are in the table below the chart.
View monthly share of search table
| Month | Honda | Yamaha | Suzuki | Evinrude | Mercury Marine | Tohatsu |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 26% | 26% | 0.12% | 0.17% | 0.12% |
| Nov 2025 | 47.6% | 26% | 26% | 0.09% | 0.14% | 0.09% |
| Dec 2025 | 47.6% | 26% | 26% | 0.09% | 0.12% | 0.09% |
| Jan 2026 | 47.6% | 26% | 26% | 0.09% | 0.14% | 0.09% |
| Feb 2026 | 50% | 27.3% | 22.4% | 0.1% | 0.15% | 0.1% |
| Mar 2026 | 45% | 30.1% | 24.6% | 0.11% | 0.16% | 0.11% |
| Apr 2026 | 49.9% | 27.3% | 22.4% | 0.15% | 0.18% | 0.12% |
| May 2026 | 49.9% | 27.3% | 22.3% | 0.15% | 0.18% | 0.15% |
| Jun 2026 | 49.9% | 27.3% | 22.3% | 0.18% | 0.18% | 0.15% |
| Jul 2026 | 49.9% | 27.3% | 22.3% | 0.18% | 0.18% | 0.15% |
| Aug 2026 | 49.9% | 27.3% | 22.3% | 0.18% | 0.18% | 0.18% |
| Sep 2026 | — | — | — | — | — | — |
How has the Honda and Yamaha comparison changed over the last 12 months?
3 findings
- Honda was ahead of Yamaha in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Honda’s estimated Share of Search among outboard motor brands worldwide moved from 47.6% to 49.9%, and its estimated monthly branded searches held steady at 7.5M.
- Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among outboard motor brands worldwide moved from 26% to 27.3%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for outboard motor brands worldwide in August 2026?
0 changes
Neither Honda nor Yamaha moved beyond provider rounding among outboard motor brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Honda’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.