Dirt bikes brands:Which are searched most?
In September 2026, Honda was the most searched among dirt bikes brands worldwide, with an estimated 11.8M branded searches and 60.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the dirt bikes brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Honda, Yamaha, Kawasaki, KTM. The figures are in the table below the chart.
View monthly share of search table
| Month | Honda | Yamaha | Kawasaki | KTM |
|---|---|---|---|---|
| Oct 2025 | 59.1% | 19.3% | 12.9% | 8.6% |
| Nov 2025 | 59.1% | 20.5% | 11.2% | 9.2% |
| Dec 2025 | 60.1% | 21.1% | 9.4% | 9.4% |
| Jan 2026 | 61.7% | 20% | 11% | 7.3% |
| Feb 2026 | 60.1% | 20.9% | 11.4% | 7.7% |
| Mar 2026 | 59.3% | 23.3% | 10.4% | 7% |
| Apr 2026 | 61.9% | 19.9% | 10.9% | 7.3% |
| May 2026 | 61.9% | 19.9% | 10.9% | 7.3% |
| Jun 2026 | 60.3% | 20.7% | 11.4% | 7.6% |
| Jul 2026 | 60.9% | 21.2% | 11.6% | 6.3% |
| Aug 2026 | 60.5% | 20.6% | 11.3% | 7.6% |
| Sep 2026 | 60.1% | 20.9% | 11.4% | 7.7% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.1% | 11.8M | -1.8% | -0.4 points | |
| 2, held 2nd | 20.9% | 4.1M | 0% | +0.2 points | |
| 3, held 3rd | 11.4% | 2.2M | 0% | +0.1 points | |
| 4, held 4th | 7.7% | 1.5M | 0% | +0.1 points |
1.
Honda60.1%
Held 1st. 11.8M estimated branded searches, -1.8% vs prior month. Share -0.4 points.
2.
Yamaha20.9%
Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Kawasaki11.4%
Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
KTM7.7%
Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
Which brand is most popular in search among dirt bikes brands worldwide?
4 brands
In September 2026, Honda was the most searched among dirt bikes brands worldwide, with an estimated 11.8M branded searches and 60.1% estimated Share of Search within this set. Yamaha is in 2nd place, 39.2 percentage points behind at 20.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Honda | 59.1% → 60.1% | 61.9%Apr 2026 | 59.1%Nov 2025 | 1st |
| Yamaha | 19.3% → 20.9% | 23.3%Mar 2026 | 19.3%Oct 2025 | 2nd |
| Kawasaki | 12.9% → 11.4% | 12.9%Oct 2025 | 9.4%Dec 2025 | 3rd |
| KTM | 8.6% → 7.7% | 9.4%Dec 2025 | 6.3%Jul 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Honda’s estimated Share of Search among dirt bikes brands worldwide increased from 59.1% to 60.1%.
- Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among dirt bikes brands worldwide increased from 19.3% to 20.9%.
- Across the 12 months ending September 2026, Kawasaki’s estimated Share of Search among dirt bikes brands worldwide decreased from 12.9% to 11.4%.
- Across the 12 months ending September 2026, KTM’s estimated Share of Search among dirt bikes brands worldwide decreased from 8.6% to 7.7%.
- Across the 12 months ending September 2026, Honda’s estimated Share of Search among dirt bikes brands worldwide peaked at 61.9% in April 2026 and was lowest at 59.1% in November 2025.
- Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among dirt bikes brands worldwide peaked at 23.3% in March 2026 and was lowest at 19.3% in October 2025.
- Across the 12 months ending September 2026, Kawasaki’s estimated Share of Search among dirt bikes brands worldwide peaked at 12.9% in October 2025 and was lowest at 9.4% in December 2025.
- Across the 12 months ending September 2026, KTM’s estimated Share of Search among dirt bikes brands worldwide peaked at 9.4% in December 2025 and was lowest at 6.3% in July 2026.
How did search popularity change for dirt bikes brands worldwide in September 2026?
2 changes
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