How popular isYamaha in search?
In September 2026, there were an estimated 4.1M branded searches for Yamaha worldwide which held steady over the last 12 months. Yamaha holds 20.9% estimated Share of Search among dirt bikes brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which dirt bikes brands compete with Yamaha?
Share of Search by month for Honda, Yamaha, Kawasaki, KTM. The figures are in the table below the chart.
View monthly share of search table
| Month | Honda | Yamaha | Kawasaki | KTM |
|---|---|---|---|---|
| Oct 2025 | 59.1% | 19.3% | 12.9% | 8.6% |
| Nov 2025 | 59.1% | 20.5% | 11.2% | 9.2% |
| Dec 2025 | 60.1% | 21.1% | 9.4% | 9.4% |
| Jan 2026 | 61.7% | 20% | 11% | 7.3% |
| Feb 2026 | 60.1% | 20.9% | 11.4% | 7.7% |
| Mar 2026 | 59.3% | 23.3% | 10.4% | 7% |
| Apr 2026 | 61.9% | 19.9% | 10.9% | 7.3% |
| May 2026 | 61.9% | 19.9% | 10.9% | 7.3% |
| Jun 2026 | 60.3% | 20.7% | 11.4% | 7.6% |
| Jul 2026 | 60.9% | 21.2% | 11.6% | 6.3% |
| Aug 2026 | 60.5% | 20.6% | 11.3% | 7.6% |
| Sep 2026 | 60.1% | 20.9% | 11.4% | 7.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.1% | 11.8M | -1.8% | -0.4 points | |
| 2, held 2nd | 20.9% | 4.1M | 0% | +0.2 points | |
| 3, held 3rd | 11.4% | 2.2M | 0% | +0.1 points | |
| 4, held 4th | 7.7% | 1.5M | 0% | +0.1 points |
1.
Honda60.1%
Held 1st. 11.8M estimated branded searches, -1.8% vs prior month. Share -0.4 points.
2.
Yamaha20.9%
Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Kawasaki11.4%
Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
KTM7.7%
Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Yamaha and its closest rivals
Every comparison with Yamaha
44 comparisons
- Honda vs Yamaha
- JBL vs Yamaha
- Sony vs Yamaha
- Suzuki vs Yamaha
- Kawasaki vs Yamaha
- Seiko vs Yamaha
- Logitech vs Yamaha
- KTM vs Yamaha
- Midas vs Yamaha
- Sonos vs Yamaha
- Fender vs Yamaha
- Polaris vs Yamaha
- Segway vs Yamaha
- Bose vs Yamaha
- Adams vs Yamaha
- LG vs Yamaha
- KRK vs Yamaha
- Samsung vs Yamaha
- Ibanez vs Yamaha
- Cherub vs Yamaha
- Denon vs Yamaha
- Korg vs Yamaha
- Schecter vs Yamaha
- Genelec vs Yamaha
- Music Man vs Yamaha
- Squier vs Yamaha
- Allen & Heath vs Yamaha
- Soundcraft vs Yamaha
- Boss vs Yamaha
- Roland vs Yamaha
- Honda Marine vs Yamaha
- Wittner vs Yamaha
- Adam Audio vs Yamaha
- Mercury Marine vs Yamaha
- Evinrude vs Yamaha
- Tohatsu vs Yamaha
- Sonor vs Yamaha
- Nord vs Yamaha
- Mpow vs Yamaha
- Musser vs Yamaha
- Studio 49 vs Yamaha
- Focal Car Audio vs Yamaha
- Kawai vs Yamaha
- Bergerault vs Yamaha
How has branded search demand for Yamaha changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Yamaha worldwide held steady at 4.1M.
- Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among dirt bikes brands worldwide increased from 19.3% to 20.9%.
- Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among dirt bikes brands worldwide peaked at 23.3% in March 2026 and was lowest at 19.3% in October 2025.
How did search popularity change for dirt bikes brands worldwide in September 2026?
2 changes
Where does Yamaha compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dirt bikes brands | 2nd of 4 | 20.9% | Shown above |
| Home cinema brands | 2nd of 8 | 27.7% | Show ranking |
| Quad bike brands | 1st of 4 | 52.3% | Show ranking |
| Outboard motor brands | 1st of 6 | 54.4% | Show ranking |
| Boat motors brands | 1st of 3 | 54.8% | Show ranking |
| Bluetooth receiver brands | 1st of 4 | 63.5% | Show ranking |
| Metronome brands | 1st of 6 | 65.6% | Show ranking |
| Analog mixer brands | 1st of 4 | 76% | Show ranking |
| Bass guitars | 1st of 6 | 77.2% | Show ranking |
| Xylophone brands | 1st of 6 | 87.7% | Show ranking |
| Studio monitors | 1st of 5 | 90.2% | Show ranking |
| Digital pianos | 1st of 5 | 96.7% | Show ranking |
How is Yamaha measured?
Brandwave collects information about searches that people make online using Yamaha’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- yamaha
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