Brandwave

Yamaha vs Yanagisawa:Which is more popular by branded search?

In August 2026, Yamaha had more branded searches than Yanagisawa among saxophones worldwide. Yamaha was estimated to have 4.1M branded searches compared to Yanagisawa’s 6.6K, and held a 99% Share of Search versus Yanagisawa’s 0.16%. These are worldwide searches for English-language branded terms.

Share of Search among saxophones worldwide in August 2026Which is more popular in search, Yamaha or Yanagisawa?
Yamaha99%4.1M searches
vs
Yanagisawa0.16%6.6K searches

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Which is more popular in search, Yamaha or Yanagisawa?

Compare the saxophones shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Yamaha and Yanagisawa among saxophones worldwide, by month

Share of Search by month for Yamaha, Yanagisawa. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaSelmerBuffet CramponConn-SelmerYanagisawaJupiter
Oct 202598.9%0.44%0.29%0.09%0.2%0.07%
Nov 202598.9%0.44%0.29%0.07%0.2%0.07%
Dec 202599%0.44%0.24%0.07%0.2%0.07%
Jan 202698.8%0.44%0.24%0.29%0.2%0.07%
Feb 202698.9%0.44%0.24%0.24%0.16%0.06%
Mar 202699.1%0.36%0.2%0.11%0.16%0.05%
Apr 202699%0.44%0.2%0.13%0.16%0.06%
May 202699%0.44%0.2%0.09%0.16%0.07%
Jun 202699.1%0.36%0.2%0.11%0.16%0.06%
Jul 202699.1%0.36%0.24%0.07%0.16%0.05%
Aug 202699%0.36%0.2%0.2%0.16%0.07%
Sep 2026——————

How has the Yamaha and Yanagisawa comparison changed over the last 12 months?

  • Yamaha was ahead of Yanagisawa in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among saxophones worldwide moved from 98.9% to 99%, and its estimated monthly branded searches held steady at 4.1M.
  • Across the 11 months ending August 2026, Yanagisawa’s estimated Share of Search among saxophones worldwide moved from 0.2% to 0.16%, and its estimated monthly branded searches moved from 8.1K to 6.6K.

How did search popularity change for saxophones worldwide in August 2026?

  1. In August 2026, Yanagisawa fell from 4th to 5th among saxophones worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using Yamaha’s and Yanagisawa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Yamaha

1 branded search term

  • yamaha

Yanagisawa

1 branded search term

  • yanagisawa

How the Brand Demand Index is measured

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