Brandwave

How popular isSelmer in search?

In September 2026, there were an estimated 18.1K branded searches for Selmer worldwide which held steady over the last 12 months. Selmer holds 62.2% estimated Share of Search among alto sax brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Selmer62.2%
  2. Yanagisawa27.8%
  3. Jupiter10%
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Which alto sax brands compete with Selmer?

Selmer against alto sax brands worldwide, by month

Share of Search by month for Selmer, Yanagisawa, Jupiter. The figures are in the table below the chart.

View monthly share of search table
MonthSelmerYanagisawaJupiter
Oct 202562.2%27.8%10%
Nov 202562.2%27.8%10%
Dec 202562.2%27.8%10%
Jan 202662.2%27.8%10%
Feb 202666.8%24.4%8.9%
Mar 202663.3%28.3%8.4%
Apr 202666.8%24.4%8.9%
May 202665.6%23.9%10.5%
Jun 202662.2%27.7%10.1%
Jul 202663.5%28.3%8.2%
Aug 202660.9%27.2%11.9%
Sep 202662.2%27.8%10%

  1. 1.Selmer

    62.2%

    Held 1st. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.3 points.

  2. 2.Yanagisawa

    27.8%

    Held 2nd. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.7 points.

  3. 3.Jupiter

    10%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share -2 points.

Compare search popularity between Selmer and its closest rivals

Every comparison with Selmer

How has branded search demand for Selmer changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Selmer worldwide held steady at 18.1K.
  • Across the 12 months ending September 2026, Selmer’s estimated Share of Search among alto sax brands worldwide peaked at 66.8% in February 2026 and was lowest at 60.9% in August 2026.

How did search popularity change for alto sax brands worldwide in September 2026?

  1. In September 2026, Selmer gained estimated Share of Search among alto sax brands worldwide, from 60.9% to 62.2%.

  2. In September 2026, Yanagisawa gained estimated Share of Search among alto sax brands worldwide, from 27.2% to 27.8%.

  3. In September 2026, Jupiter lost estimated Share of Search among alto sax brands worldwide, from 11.9% to 10%.

Where does Selmer compete?

Selmer is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Saxophones1st of 545.1%Show ranking
Mouthpiece brands1st of 548.8%Show ranking
Alto sax brands1st of 362.2%Shown above

How is Selmer measured?

Brandwave collects information about searches that people make online using Selmer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • selmer

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How the Brand Demand Index is measured

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