Backun vs Selmer:Which is more popular?
In September 2026, Selmer had more branded searches than Backun among clarinet brands worldwide. Selmer had about 3,600 branded searches, while Backun had 3,200. Selmer made up 11.1% of all clarinet brand searches we track, and Backun accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about clarinet brands, Backun appeared in three of the five answers and Selmer in two. Selmer was mentioned before Backun in two out of three answers that named either.
Who do people search for more?
Selmer, about 13% more searches than Backun
Who does AI mention more?
Backun, mentioned in 3 of 5 answers, Selmer in 2
Who does AI recommend more?
Selmer, named ahead of Backun in 2 of 3 answers
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Top clarinet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Backun was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Selmer was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Selmer was listed before Backun in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Buffet Crampon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Backun3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jupiter3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Selmer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Leblanc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about clarinet brands
5 answers
Asked ChatGPT
“What's the best clarinet for a beginner?”
Asked ChatGPT
“Which clarinet brand should a student buy?”
Asked ChatGPT
“What are the best professional clarinet brands?”
Searched Google, AI Overview
“clarinet”
Searched Google, AI Overview
“student clarinet”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Backun or Selmer more popular in search?
This chart shows how often people search Google for Backun and Selmer by name. Each line represents a brand's share of searches for all six clarinet brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Selmer, Backun. The figures are in the table below the chart.
View monthly share of searches table
| Month | Buffet Crampon | Yamaha | Selmer | Backun | Jupiter | Leblanc |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.1% | 27.2% | 9.9% | 11% | 5.2% | 3.6% |
| Nov 2025 | 43.1% | 27.2% | 9.9% | 11.8% | 5.2% | 2.7% |
| Dec 2025 | 40.3% | 29.6% | 8.7% | 12.8% | 5.7% | 3% |
| Jan 2026 | 44.1% | 26.5% | 9.5% | 11.4% | 5.2% | 3.3% |
| Feb 2026 | 45.9% | 23.7% | 8.6% | 12.5% | 5.7% | 3.6% |
| Mar 2026 | 45.3% | 23.3% | 10.3% | 12.4% | 5.7% | 3.1% |
| Apr 2026 | 40.9% | 24.6% | 13.4% | 13% | 4.8% | 3.3% |
| May 2026 | 39.3% | 28.9% | 10.4% | 12.5% | 5.7% | 3.1% |
| Jun 2026 | 42.5% | 26.7% | 9.7% | 11.7% | 6.5% | 2.9% |
| Jul 2026 | 46.4% | 24.9% | 9% | 10.9% | 6% | 2.7% |
| Aug 2026 | 33.9% | 35.1% | 10.4% | 9.3% | 8.4% | 2.9% |
| Sep 2026 | 36.2% | 30.7% | 11.1% | 9.9% | 9% | 3.1% |
Selmer sells other things too, so only its searches that name this product count here, like “selmer clarinet”.
How has the Backun and Selmer comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Selmer took it in April 2026, Backun took it in May 2026, Selmer took it in August 2026.
- Across the 12 months ending September 2026, Backun’s share of searches among clarinet brands worldwide moved from 11% to 9.9%, and its estimated monthly branded searches moved from 4K to 3.2K.
- Across the 12 months ending September 2026, Selmer’s share of searches among clarinet brands worldwide moved from 9.9% to 11.1%, and its estimated monthly branded searches held steady at 3.6K.
How did search popularity change for clarinet brands worldwide in September 2026?
2 changes
In September 2026, Selmer gained share of searches among clarinet brands worldwide, from 10.4% to 11.1%.
In September 2026, Backun gained share of searches among clarinet brands worldwide, from 9.3% to 9.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Backun’s and Selmer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among clarinet brands
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