Brandwave

How popular isBackun?

In September 2026, people searched for Backun by name about 3,200 times worldwide, a 20% decrease from the previous year. These searches made up 9.9% of all global clarinet brand searches, placing Backun fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about clarinet brands, Backun appeared in three of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Backun is the fourth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. Buffet CramponShare of searches 36.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. YamahaShare of searches 30.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. SelmerShare of searches 11.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. BackunShare of searches 9.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. JupiterShare of searches 9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top clarinet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Backun was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Backun is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yamaha1st
  2. Buffet Crampon2nd
  3. Jupiter3rd
  4. Selmer4th
  5. Backun5th
  6. Leblanc–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Buffet Crampon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Backun3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jupiter3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Selmer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Leblanc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about clarinet brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which clarinet brands compete with Backun?

Backun against clarinet brands worldwide, by month

Share of searches by month for Buffet Crampon, Yamaha, Selmer, Backun, Jupiter, Leblanc. The figures are in the table below the chart.

View monthly share of searches table
MonthBuffet CramponYamahaSelmerBackunJupiterLeblanc
Oct 202543.1%27.2%9.9%11%5.2%3.6%
Nov 202543.1%27.2%9.9%11.8%5.2%2.7%
Dec 202540.3%29.6%8.7%12.8%5.7%3%
Jan 202644.1%26.5%9.5%11.4%5.2%3.3%
Feb 202645.9%23.7%8.6%12.5%5.7%3.6%
Mar 202645.3%23.3%10.3%12.4%5.7%3.1%
Apr 202640.9%24.6%13.4%13%4.8%3.3%
May 202639.3%28.9%10.4%12.5%5.7%3.1%
Jun 202642.5%26.7%9.7%11.7%6.5%2.9%
Jul 202646.4%24.9%9%10.9%6%2.7%
Aug 202633.9%35.1%10.4%9.3%8.4%2.9%
Sep 202636.2%30.7%11.1%9.9%9%3.1%

  1. 1.Buffet Crampon

    36.2%

    Moved from 2nd to 1st. 11.7K estimated branded searches, 0% vs prior month. Share +2.3 points.

  2. 2.Yamaha

    30.7%

    Moved from 1st to 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -4.4 points.

  3. 3.Selmer

    11.1%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Backun

    9.9%

    Held 4th. 3.2K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Jupiter

    9%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Leblanc

    3.1%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share +0.2 points.

Yamaha and Selmer sell other things too, so only their searches that name this product count here, like “yamaha clarinet”.

Compare popularity between Backun and its closest rivals

Every comparison with Backun

5 comparisons

How has branded search demand for Backun changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Backun worldwide fell from 4K to 3.2K.
  • Across the 12 months ending September 2026, Backun’s share of searches among clarinet brands worldwide decreased from 11% to 9.9%.
  • Across the 12 months ending September 2026, Backun’s share of searches among clarinet brands worldwide peaked at 13% in April 2026 and was lowest at 9.3% in August 2026.
  • Across the 12 months ending September 2026, Backun fell from 3rd to 4th among clarinet brands worldwide.

How did search popularity change for clarinet brands worldwide in September 2026?

6 changes

  1. In September 2026, Buffet Crampon overtook Yamaha to become the leader among clarinet brands worldwide, with 36.2% of the searches.

  2. In September 2026, Selmer gained share of searches among clarinet brands worldwide, from 10.4% to 11.1%.

  3. In September 2026, Backun gained share of searches among clarinet brands worldwide, from 9.3% to 9.9%.

  4. In September 2026, Jupiter gained share of searches among clarinet brands worldwide, from 8.4% to 9%.

  5. In September 2026, Yamaha lost share of searches among clarinet brands worldwide, from 35.1% to 30.7%.

  6. Estimated monthly branded searches for Leblanc worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are Backun’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Backun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • backun
  • backun clarinet

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How the Brand Demand Index is measured

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