How popular isSelmer?
In September 2026, people searched for Selmer by name about 21,700 times worldwide, about the same as the previous year. These searches made up 11.1% of all global clarinet brand searches, placing Selmer third out of six brands. When we asked both ChatGPT and Google AI Overviews about clarinet brands, Selmer appeared in two of the five answers and was the fourth most recommended of the six.
Selmer is the third most searched of 6 competitors and the fourth most recommended in AI answers.
Buffet CramponShare of searches 36.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
YamahaShare of searches 30.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SelmerShare of searches 11.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
BackunShare of searches 9.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
JupiterShare of searches 9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top clarinet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Selmer was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Selmer is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Buffet Crampon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Backun3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jupiter3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Selmer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Leblanc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about clarinet brands
5 answers
Asked ChatGPT
“What's the best clarinet for a beginner?”
Asked ChatGPT
“Which clarinet brand should a student buy?”
Asked ChatGPT
“What are the best professional clarinet brands?”
Searched Google, AI Overview
“clarinet”
Searched Google, AI Overview
“student clarinet”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Which clarinet brands compete with Selmer?
Share of searches by month for Buffet Crampon, Yamaha, Selmer, Backun, Jupiter, Leblanc. The figures are in the table below the chart.
View monthly share of searches table
| Month | Buffet Crampon | Yamaha | Selmer | Backun | Jupiter | Leblanc |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.1% | 27.2% | 9.9% | 11% | 5.2% | 3.6% |
| Nov 2025 | 43.1% | 27.2% | 9.9% | 11.8% | 5.2% | 2.7% |
| Dec 2025 | 40.3% | 29.6% | 8.7% | 12.8% | 5.7% | 3% |
| Jan 2026 | 44.1% | 26.5% | 9.5% | 11.4% | 5.2% | 3.3% |
| Feb 2026 | 45.9% | 23.7% | 8.6% | 12.5% | 5.7% | 3.6% |
| Mar 2026 | 45.3% | 23.3% | 10.3% | 12.4% | 5.7% | 3.1% |
| Apr 2026 | 40.9% | 24.6% | 13.4% | 13% | 4.8% | 3.3% |
| May 2026 | 39.3% | 28.9% | 10.4% | 12.5% | 5.7% | 3.1% |
| Jun 2026 | 42.5% | 26.7% | 9.7% | 11.7% | 6.5% | 2.9% |
| Jul 2026 | 46.4% | 24.9% | 9% | 10.9% | 6% | 2.7% |
| Aug 2026 | 33.9% | 35.1% | 10.4% | 9.3% | 8.4% | 2.9% |
| Sep 2026 | 36.2% | 30.7% | 11.1% | 9.9% | 9% | 3.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 36.2% | 11.7K | 0% | +2.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 30.7% | 9.9K | -18.2% | -4.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 11.1% | 3.6K | 0% | +0.7 points | |
| 4, held 4th | 9.9% | 3.2K | 0% | +0.6 points | |
| 5, held 5th | 9% | 2.9K | 0% | +0.6 points | |
| 6, held 6th | 3.1% | 1K | 0% | +0.2 points |
36.2%
Moved from 2nd to 1st. 11.7K estimated branded searches, 0% vs prior month. Share +2.3 points.
2.
Yamaha30.7%
Moved from 1st to 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -4.4 points.
3.
Selmer11.1%
Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share +0.7 points.
4.
Backun9.9%
Held 4th. 3.2K estimated branded searches, 0% vs prior month. Share +0.6 points.
5.
Jupiter9%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.6 points.
6.
Leblanc3.1%
Held 6th. 1K estimated branded searches, 0% vs prior month. Share +0.2 points.
Selmer and Yamaha sell other things too, so only their searches that name this product count here, like “selmer clarinet”.
Compare popularity between Selmer and its closest rivals
Every comparison with Selmer
11 comparisons
How has branded search demand for Selmer changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Selmer worldwide held steady at 21.7K.
- Across the 12 months ending September 2026, Selmer’s share of searches among clarinet brands worldwide increased from 9.9% to 11.1%.
- Across the 12 months ending September 2026, Selmer’s share of searches among clarinet brands worldwide peaked at 13.4% in April 2026 and was lowest at 8.6% in February 2026.
- Across the 12 months ending September 2026, Selmer rose from 4th to 3rd among clarinet brands worldwide.
How did search popularity change for clarinet brands worldwide in September 2026?
6 changes
In September 2026, Buffet Crampon overtook Yamaha to become the leader among clarinet brands worldwide, with 36.2% of the searches.
In September 2026, Selmer gained share of searches among clarinet brands worldwide, from 10.4% to 11.1%.
In September 2026, Backun gained share of searches among clarinet brands worldwide, from 9.3% to 9.9%.
In September 2026, Jupiter gained share of searches among clarinet brands worldwide, from 8.4% to 9%.
In September 2026, Yamaha lost share of searches among clarinet brands worldwide, from 35.1% to 30.7%.
Estimated monthly branded searches for Leblanc worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
How are Selmer’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Selmer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- selmer
- selmer clarinet
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Where does Selmer compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Alto sax brands | 2nd of 4 | 32.3% | Show ranking |
| Saxophones | 1st of 5 | 45.1% | Show ranking |
| Mouthpiece brands | 1st of 5 | 48.8% | Show ranking |
| Clarinet brands | 3rd of 6 | 11.1% | Shown above |
Is Selmer your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.