Brandwave

Jupiter vs Selmer:Which is more popular?

In September 2026, Selmer had more branded searches than Jupiter among clarinet brands worldwide. Selmer had about 3,600 branded searches, while Jupiter had 2,900. Selmer made up 11.1% of all clarinet brand searches we track, and Jupiter accounted for 9%. When we asked ChatGPT and Google AI Overviews about clarinet brands, Jupiter appeared in three of the five answers and Selmer in two. Jupiter and Selmer were each mentioned first in two of the four answers that named either.

Among clarinet brands worldwide in September 2026

Who do people search for more?

Selmer, about 24% more searches than Jupiter

Selmer 3.6K searchesJupiter 2.9K searches

Who does AI mention more?

Jupiter, mentioned in 3 of 5 answers, Selmer in 2

Jupiter in 3 of 5Selmer in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Jupiter first in 2Selmer first in 2

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Top clarinet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jupiter was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Selmer was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Jupiter and Selmer were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yamaha1st
  2. Buffet Crampon2nd
  3. Jupiter3rd
  4. Selmer4th
  5. Backun5th
  6. Leblanc–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Buffet Crampon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Backun3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jupiter3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Selmer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Leblanc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about clarinet brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Jupiter or Selmer more popular in search?

This chart shows how often people search Google for Jupiter and Selmer by name. Each line represents a brand's share of searches for all six clarinet brands we track, month by month, from English-language searches worldwide.

Jupiter and Selmer among clarinet brands worldwide, by month

Share of searches by month for Selmer, Jupiter. The figures are in the table below the chart.

View monthly share of searches table
MonthBuffet CramponYamahaSelmerBackunJupiterLeblanc
Oct 202543.1%27.2%9.9%11%5.2%3.6%
Nov 202543.1%27.2%9.9%11.8%5.2%2.7%
Dec 202540.3%29.6%8.7%12.8%5.7%3%
Jan 202644.1%26.5%9.5%11.4%5.2%3.3%
Feb 202645.9%23.7%8.6%12.5%5.7%3.6%
Mar 202645.3%23.3%10.3%12.4%5.7%3.1%
Apr 202640.9%24.6%13.4%13%4.8%3.3%
May 202639.3%28.9%10.4%12.5%5.7%3.1%
Jun 202642.5%26.7%9.7%11.7%6.5%2.9%
Jul 202646.4%24.9%9%10.9%6%2.7%
Aug 202633.9%35.1%10.4%9.3%8.4%2.9%
Sep 202636.2%30.7%11.1%9.9%9%3.1%

Selmer sells other things too, so only its searches that name this product count here, like “selmer clarinet”.

How has the Jupiter and Selmer comparison changed over the last 12 months?

3 findings
  • Selmer was ahead of Jupiter in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Jupiter’s share of searches among clarinet brands worldwide moved from 5.2% to 9%, and its estimated monthly branded searches moved from 1.9K to 2.9K.
  • Across the 12 months ending September 2026, Selmer’s share of searches among clarinet brands worldwide moved from 9.9% to 11.1%, and its estimated monthly branded searches held steady at 3.6K.

How did search popularity change for clarinet brands worldwide in September 2026?

2 changes
  1. In September 2026, Selmer gained share of searches among clarinet brands worldwide, from 10.4% to 11.1%.

  2. In September 2026, Jupiter gained share of searches among clarinet brands worldwide, from 8.4% to 9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Jupiter’s and Selmer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jupiter

1 branded search term

  • jupiter clarinet

Selmer

1 branded search term

  • selmer clarinet

How the Brand Demand Index is measured

Other head-to-heads among clarinet brands

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